Analytics & Insights Manager
2 weeks ago
- Be the broader resource to the A&I organization on understanding people and uncovering insights.
- Build internal training and development to enable our business to lead and inspire cross-functional teams to explore and understand our consumers' experiences and unmet needs.
- Define consumers through personas/archetypes, JTBD frameworks, journey maps and other tangible and compelling frameworks.
- Enable and advocate for consumer empathy across the A&I organization through ongoing immersions with consumers, helping build the skills of the organization.
- Synthesize disparate inputs and train the organization to move from abstract to concrete insights, driving clarity, detail and refinement to our strategies and offerings.
- Communicate consumer needs, principles and designs through artifacts, presentations and prototypes to develop and influence meaningful brand strategies.
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