Digital Marketing Expert

2 weeks ago


Dubai, Dubai, United Arab Emirates Ibix Global Tech Full time

We are looking for a Digital Marketing Expert to lead and work with the marketing team to develop marketing strategies, implement marketing plans, oversee all digital media channels, and run effective digital campaigns.


RESPONSIBILITIES

  • Will be responsible for the digital marketing campaigns from ideation to execution.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals
  • Should have handson experience with Google Analytics be able to analyze conversions
  • Maintain digital dashboard of several different accounts
  • Create and maintain online listings across ecommerce platforms
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies for digital
  • Plan, execute, and measure experiments and conversion tests
  • Setting up and optimizing Google Ads
  • Utilize a strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

WHAT WE EXPECT FROM YOU

  • The minimum Qualification should be a Graduate (4 yrs degree). Preference for Masters.
  • 06 to 08 years of working experience
  • Skills in or good knowledge of creative content and designing
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Handson working experience on platforms like HubSpot, Salesforce, MailChimp, Zoho, etc.
  • Excellent knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints only for the use of effective SEO with the right URLs and Metatags
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Excellent interpersonal & communication skills.
  • Must have an experience in paid and organic marketing

WHAT WE ARE OFFERING

  • Flexible working hours
  • Hybrid work model for your better worklife balance
  • Work experience in a global market
  • International traveling opportunity with complete accommodation
  • Yearly performance appraisals and increments
  • Performancebased bonuses

Ability to commute/relocate:

  • Karachi: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

  • Are you familiar with Google Ads? Discuss in brief
  • Which digital marketing tools you have been using in past years? (Kindly list down)
  • What is your current salary package in AED? (You need to summit last 3 months salary slip at final step)
  • What is your expected salary package in AED?

Education:

  • Master's (preferred)

Experience:

Digital Marketing: 6 years (required)

Language:

  • English (required)

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