Marketing Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates MMS Global Full time

We are looking for an experienced marketing manager to develop and manage marketing programs in specific channels, support business objectives, foster customer retention, execute business development, provide sales support, and advance brand building.


Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution.
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
  • Build strategic relationships and partner with key industry players, agencies and vendors.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Oversee and approve marketing material, from online ads to hard copy brochures and case studies.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Requirements and skills

  • Experience building complex marketing programs and reporting on the results.
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
  • Competence as a creative writer with an eye for great content creation.
  • Strong project management skills.
  • Strong problemsolving ability, including metricsdriven thinking.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google AdWords campaigns.
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
  • Up to date with the latest trends and best practices in online marketing and measurement.
  • BSc/MSc degree in Marketing or related field.

Experience:

  • Marketing: 5 years (required)

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