Digital Marketing Manager

1 week ago


Sharjah, Sharjah, United Arab Emirates Al Marwan Heavy Machinery Full time

About the job


Al Marwan Group is a holding company established in 1978, Al Marwan Group has grown a strong diversified portfolio in real estate development & management, hospitality, general contracting and heavy equipment trading of brand new and used equipment for the construction, mining, oil, and gas industries.


The main tasks will not be limited to:

  • Responsible for setting the go‐live marketing strategy, from Awareness to user acquisition and conversion & retention plans.
  • Seek growth across new user acquisition, activation, retention and conversion using multichannel approach customized strategies ensuring high customer lifetime value
  • Develop compelling content strategies aligned with campaign objectives, ensuring consistent messaging across various digital channels.
  • Utilize analytical tools to monitor campaign performance in realtime, identifying trends, optimizing tactics, and adjusting strategies for optimal results.
  • Manage digital campaigns on all social media platforms, google ads, youtube ads, and other channels.
  • Implement advanced SEO practices to enhance onsite and offsite SEO, ensuring optimal performance and higher rankings on SERPs.
  • Elevate website's authority presence by actively managing linkbuilding efforts and enhancing online reputation.
  • Analyze performance metrics, monitor keyword rankings, and provide datadriven recommendations for continuous improvement.
  • Manage paid media marketing performance strategies, ensure the continuous optimization versus growth KPIs and ROIs
  • Optimize paid and non paid advertising campaigns using SEO and other tools according to company set targets and goals
  • Monitor growth KPIs and propose growth hacking opportunities (new market expansion, exploring new digital channels, across app marketing)
  • Strategize, plan and report Marketing Budgets versus growth targets and revenues across all digital channels
  • Maintain a healthy ROI rate versus digital spend from design to audience targeting, digital platform selection to marketing insights and optimization
  • Conduct keyword research to optimize Google ads & suggestions on website content.
  • Scale campaigns to maximize ROI

Requirements:

  • Bilingual [English & Arabic]
  • 7+ years of digital marketing experience in a rapidly scaling business or have worked in highgrowth environments such as tech, strategy consulting, or agency
  • Have a growth hacker mindset and leverage creative growth channels to rapidly scale portfolio of Consumer Products
  • Proven ability running larger, crossmarket campaigns with multichannel execution
  • Expert navigating different social media platforms
  • Understanding of media analytics & media buying tools such as Facebook Business Manager, Google search, display ads, and Google Analytics.

Ability to commute/relocate:

  • Sharjah: Reliably commute or planning to relocate before starting work (required)


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