Avp - Cards Product Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates Citi Full time

The Marketing Product Senior Analyst is an intermediate level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team.

The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.


Responsibilities:

  • Partner with Marketing Product Managers in monitoring strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions
  • Deploy profitable marketing strategies, implement key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors
  • Develop plans and ensure successful execution against functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement
  • Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on marketplace approach
  • Contribute to daytoday product marketing for core products including program delivery, client experience, and client communications strategy, as well as provide input into project plans and program affecting job family/function within a region/business
  • Implement client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Citi clients
  • Collect client and competitor market research, develop a product innovation roadmap and assist Marketing Product Managers in overseeing all aspects of program life cycle management including market demands, technology trends, and competitive field

Qualifications:

  • 58 years of relevant experience
  • Working knowledge of the business
  • Ability to work with internal/external partners to deliver consumer facing solutions
  • Ability to collaborate and partner with crossfunctional teams as well as influence
  • Demonstrated product/program management and marketing
  • Consistently demonstrates clear and concise written and verbal communication
  • Business acumen with ability to review alternate courses of action and comprehend trade off decisions

Education:

  • Bachelor's degree/University degree or equivalent experience
-
Job Family Group:

Product Management and Development

-
Job Family:

Product Management

-
Time Type:

Full time

  • Citi is an equal opportunity and affirmative action employer.


Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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