Brand Strategist

1 week ago


Dubai, Dubai, United Arab Emirates MCG Talent Full time

We're seeking a brilliant Brand Strategist to join our client's team and lead the charge in shaping and strengthening their brand identity.

In this pivotal role, you'll be responsible for developing and executing comprehensive brand strategies that drive growth, engagement, and market differentiation.

ResponsibilitiesConduct in-depth market research and competitor analysis to gain a comprehensive understanding of the brand landscape.
Develop and implement a clear brand vision, mission statement, and core values that resonate with our target audience.
Craft a compelling brand story that differentiates us from the competition and captures the essence of our brand.
Oversee the development and management of brand guidelines, ensuring consistent brand voice and messaging across all touchpoints.
Partner with marketing, design, and communication teams to ensure brand alignment across all initiatives.
Develop and implement strategies to increase brand awareness and build brand equity.
Monitor brand performance and identify opportunities for optimization and improvement.
Stay up-to-date on the latest brand strategy trends and best practices.
QualificationsMinimum 5 years of experience in brand strategy or a related field.
Proven track record of developing and implementing successful brand strategies that drive results.
Strong understanding of marketing principles and consumer behavior.
Excellent analytical and problem-solving skills.
Exceptional communication and presentation skills, with the ability to articulate complex brand strategies to diverse audiences.
Experience with brand research methodologies is a plus.
Proficiency in brand management tools and frameworks is a plus.
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