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Sr Specialist Digital Marketing
2 weeks ago
- Develop engagement tools to expand Majid Al Futtaim Lifestyle digital media presence in conjunction with search engine SEM, app marketing and affiliates and in line with the Corporate Marketing strategy
- Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agency
- Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks
- Prepare performance reports with analysis to update management.
- Maintain all department related records, files and database
- Ensure compliance to group communications policy
- Deliver and record accountabilities in line with operational audits.
- Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.
- Maintain professional relationships with external agencies and third-party providers.
- Support all marketing activities, including but not limited to promotions, events and exhibitions where required.
Qualifications & Experience
Qualifications / Education
- Bachelor's Degree in Marketing, advertising or communications
- Professional qualification in Digital marketing and social media is an advantage
Experience
- 5+ years' experience managing performance-based search engine marketing, app install campaigns and affiliate marketing.
- Experience in the Retail industry is an advantage.
- Experience in optimizing towards CTR, CPC, CPI, CPA or ROAS goals and understanding how these metrics affect each other.
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