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Brand Product Manager

4 months ago

Dubai, Dubai, United Arab Emirates L'Oréal Middle East Full time

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Building and executing the annual product plan leading to consumer recruitment and loyalty

• Executing product campaigns and the media and search strategies supporting them

Reacting to a launch, consumer behaviours and managing social media

• Creating Launch EPOS and Product Launch Review (to measure and evaluate the success of the product launch)

• Programmatic (precision advertising) strategy and execution for campaigns (supported by IMC/agencies)

• Allocation and execution of budget for paid social posts

• Carrying out relevant actions and updating the team on consumer recruitment metrics and consumer sentiment (from Consumer Insights Tracking)

• Completing NPD form and sending to PR / rest of team

Knowledge sharing with the team

• Delivering the Internal Buzz

• Updating the team on ad-hoc EPOS notes for new product launches and Market Share Notes for zone/DMI (Sell out Tracking)

Merchandising

• Owning overall merchandising for business-as-usual merchandising

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