Digital Marketing Officer

2 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Property Shop Investment LLC Full time

PRIMARY PURPOSE
Responsible for the development and execution of marketing strategies to increase brand visibility, market share, and company revenue.


The role combines aspects of traditional marketing with digital marketing techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, content management, social media management, and data analysis.


RESPONSIBILITIES:

  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer engagement.
  • Manage and optimize the company's online content, considering SEO and Google Analytics.
  • Analyze market trends and competitors' strategies to identify opportunities and key issues.
  • Oversee social media strategies to increase followers and drive customer interaction.
  • Monitor and manage PPC advertising campaigns on platforms like Google Ads and Facebook Ads.
  • Track and measure the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Coordinate with marketing graphic designers to create engaging text, image, and video content for social media and website.
  • Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities.
  • Monitor changes in social media platforms ensuring maximum effectiveness.
  • Forecast marketing campaign growth and ROI for marketing campaigns.
  • Collaborate with crossfunctional teams from creative, IT and production to product marketing and legal to produce effective promotional materials.
  • Takes Health, Safety & Environment (HSE) lead in ensuring "safe systems of work" and "safe conditions" are in place within area of responsibility.
  • Performs other similar or related duties as required or assigned by management.

QUALIFICATIONS AND EXPERIENCE:

A

Educational Requirements:


  • Bachelor's degree in Marketing, Business, or related fields.

B

Experience:


  • 57 years professional experience.
  • Proven experience as a Digital Marketing Officer or similar role.

C

Skills and Competencies:


  • Excellent understanding of digital marketing concepts and best practices.
  • Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.)
  • Skills and experience in creative content writing.
  • Analytical mindset and critical thinking.
  • Professional certification in Digital Marketing.
  • Experience with customer relationship management (CRM) software.
  • Proficient in multiple social media platforms.
  • Knowledge of HTML, CSS, and JavaScript.
  • Experience with A/B and multivariate experiments.

Ability to commute/relocate:
Abu Dhabi - Reliably commute or planning to relocate before starting work (required)

Availability to join:
Immediately

Salary:
AED7, AED9,000.00 per month

Language:

  • Arabic (preferred)

Ability to Commute:

  • Abu Dhabi (preferred)

Ability to Relocate:

  • Abu Dhabi: Relocate before starting work (preferred)


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