Content Marketing Manager

1 week ago


Dubai, Dubai, United Arab Emirates Informa Markets Full time

Company Description Informa PLC is a leading international events, intelligence and scholarly research group.**Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.


We are seeking a digital savvy, highly motivated content marketing manager with experience in planning, developing and implementing content marketing strategies to strengthen the position of our digital content platform and healthcare events.

The role will be instrumental in positioning the platform as a trusted source of industry news and information and identifying opportunities for content to generate ongoing and new revenue streams through sponsorship opportunities, including digital magazines, gated content, webinars, industry trend reports, digital TV channels among others.


The Healthcare team of Informa Markets run leading global exhibitions, conferences, digital directories and a leading content platform - all with the aim of connecting healthcare professionals whether in person or online.


Job Summary/Responsibilities
PLANNING & CAMPAIGN MANAGEMENT

  • Work with Head of Brand and Community and editorial teams to plan content (largely digital content platform) marketing campaigns to meet strategic objectives
  • Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, Event content plans, Budget Trackers)
  • Develop marketing budgets in line with plans and maintain budget trackers
  • Work with internal teams and external agencies to deliver digital marketing, content creation, social media in line with marketing plans to hit agreed KPIs
  • Optimise spend across marketing channels
  • Recommend website strategy to maximise relevant traffic and conversion, with a particular emphasis on SEO and CRO
  • Work with event marketing teams to ensure strategic content generation for individual events bringing in KEMA
  • Working with the team to launch the new projects
ANALYSIS & INSIGHT

  • Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
  • Share relevant insights with wider teams to drive revenues, optimise client content campaigns, content themes or pursue new opportunities
  • Analyse and report trends over time and use these insights to build more effective campaigns
  • Work with data & insights specialists to capture relevant and timely data (surveys, forms, industry research, etc.)
  • Provide preagreed reports during campaign to monitor channel effectiveness and ROI
  • Use recommended campaign analytics dashboards daily to monitor performance
  • Ensuring continuous testing and metricsdriven decision making
  • Share case studies with marketers within the team, division and Informa Markets

MARKETING EXECUTION

  • Develop personas, value propositions and messaging for each of the key segments and share relevant content accordingly
  • Ownership of planning, execution, monitoring, testing and optimisation of 1x monthly newsletter
  • Copywriting according to strengths within the team in line with the content calendar and messaging
  • Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
  • Monitor and adjust digital marketing activity based on performance metrics
  • Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
  • Work with the team to provide strategic input into individual digital and content sponsorship proposals when needed
  • Planning and execution of supplier/user onboarding and ongoing education for digital platforms
  • Coordinate the design and production of all marketing collateral to be determined within the marketing plan

Qualifications
Qualities & skills required for the role

  • Thorough understanding and experience of digital (PPC, SEO, online advertising) and direct marketing
  • Database development and growth including segmentation / advanced targeting
  • Analytical and questioning mindset
  • Significant exposure to design and print suppliers / agencies
  • Strong copywriting skills
  • Deadline and target driven
  • Experience of working in a pressurised environment
  • Excellent verbal and written communication skills
  • Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel
  • Experience of using marketing automation technology (preferably Eloqua)
  • Experience of working with CMS platforms (but coding knowledge not required)
  • Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. and experience of social m

  • The Team Builders

    1 week ago


    Dubai, Dubai, United Arab Emirates Marketing Manager Full time

    The job posting is outdated and position may be filledJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsWe are looking for a Marketing Manager for a leading hospitality company based in Dubai.What will you do?Plan...

  • Content Writer

    1 week ago


    Dubai, Dubai, United Arab Emirates Limestar Marketing Agency Full time

    Job Summary:Key Responsibilities: Creating highquality and engaging content for various PR initiatives, including press releases, articles, social media posts, and other forms of communication that promote the company's brand, products, and services. Collaborating with the PR team to ensure that all content is aligned with the company's overall strategy....

  • Content Creator

    1 week ago


    Dubai, Dubai, United Arab Emirates CSG MARKETING AGENCY Full time

    Responsibilities: Research, ideate, and create highquality content tailored to the medical field, including blog posts, articles, social media posts, and other digital assets. Incorporate elements related to famous personalities, ensuring content aligns with our clients' branding and objectives. Collaborate with our team of writers, designers, and...


  • Dubai, Dubai, United Arab Emirates CryptoNewsZ Full time

    Qualifications:Bachelor's degree in Marketing, Communications, or a related field. Proven experience in content marketing, with a focus on blockchain and cryptocurrency. Strong understanding of blockchain technology and the cryptocurrency ecosystem. Excellent writing and editing skills, with the ability to create compelling and informative content. Knowledge...


  • Dubai, Dubai, United Arab Emirates fortis Full time

    Office: UAE, Dubai, DWTC, One Central, The Offices 2, iSpace Smart OfficesFortis is a leading provider of POS and CRM solutions, empowering small and medium businesses worldwide to streamline their operations and enhance customer interactions. With over a decade of experience, the founding team has gained the trust of 30,000 merchants across various...

  • Content Writer

    1 week ago


    Dubai, Dubai, United Arab Emirates Motive Marketing Management Co. LLC Full time

    Motive Marketing Management is Hiring Content Writer (English)Here are some of the responsibilities of a content writer:Research and write engaging content for a variety of channels, including blogs, articles, social media posts, and website copy. Work with editors and designers to ensure that content is consistent with the company's brand voice and style....


  • Dubai, Dubai, United Arab Emirates GroupM Full time

    Experience Required:- Bachelor's degree in marketing, communications, journalism, English, or a related field- Background in journalism or PR- Strong editorial, proofreading, and writing skills- Excellent interpersonal, verbal, and written communication skills- Experience with SEO copywriting best practices- Familiarity with social media and content...


  • Dubai, Dubai, United Arab Emirates VAP Group Full time

    Skills And Qualifications:Bachelor's degree in marketing, communications, or a related field.Proven experience in content marketing, preferably in the tech or media industry.Strong project management skills with the ability to meet deadlines.Excellent written and verbal communication skills.Familiarity with SEO best practices and social media platforms.


  • Dubai Media City, Dubai, United Arab Emirates Ya Marketing Full time

    We are seeking a talented and experienced Digital Media Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing media strategies to enhance our online presence, engage with our target audience, and achieve our marketing objectives.Responsibilities:Develop and execute comprehensive media...

  • Content Marketing

    1 week ago


    Dubai, Dubai, United Arab Emirates CryptoNewsZ Full time

    Qualifications:Bachelor's degree in Marketing, Communications, or a related field.Proven experience in content marketing, preferably in a business-to-business or business-to-consumer environment.Strong writing and editing skills with an ability to create content for various audiences and platforms.Proficiency in content creation tools and platforms.Knowledge...


  • Dubai, Dubai, United Arab Emirates Salt Recruitment Full time

    As Marketing Executive, you will be responsible for creating and managing high-quality content to promote brands and events on various traditional and digital channels. Seeking a skilled writer with experience in content creation who can collaborate effectively with various stakeholders to develop content that addresses the needs of the target audience.Key...


  • Dubai, Dubai, United Arab Emirates VAP Group Full time

    Skills AndQualifications:Bachelor's degree inmarketing, communications, or a relatedfield.Proven experience in content marketing,preferably in the tech or mediaindustry.Strong project management skills withthe ability to meet deadlines.Excellentwritten and verbal communicationskills.Familiarity with SEO best practices andsocial media platforms.


  • Dubai, Dubai, United Arab Emirates H.R. INTERNATIONAL Full time

    Responsibilities:Orchestrating digital content strategies across all online platforms.Driving traffic and engagement to boost sales and enhance brand visibility.Managing and optimizing a content marketing budget.Evaluating the outcomes of marketing initiatives to shape future campaigns.Supervising a team of content creators, designers, and...


  • Dubai, Dubai, United Arab Emirates GroupM Full time

    Experience Required:A bachelor's degree in marketing, communications, journalism, English, or a related fieldJournalist or PR backgroundStrong editorial, proofreading, and writing skillsExcellent interpersonal, verbal, and written communication skillsExperience with SEO copywriting best practicesExperience with social media and content marketingExcellent...


  • Dubai, Dubai, United Arab Emirates GPS Marketing Agency Full time

    GPS Marketing Agency is looking for a _Bi-lingual (Arabic + English) Creative Content Creator / Copywriter_.If you have: Perfect English and Arabic skills, both spoken and written Proven working experience in social media marketing (creating content, copywriting, captions and scripts writing, proofreading multiple accounts). Knowledge of online content...


  • Dubai, Dubai, United Arab Emirates Hamdan Bin Mohammed University Full time

    The Marketing Content Senior/Executive(s) assists in the content creation and development of various contents in alignment with the marketing strategy across all marketing channels, in addition to assisting day-to-day operations.Main roles & responsibilities Write, coordinate, edit and oversees the production of all marketing materials, including printed...


  • Dubai, Dubai, United Arab Emirates Nuja Inc. Full time

    Job Title: Content Marketing ExecutiveLocation: Dubai, UAEAbout Us: Nuja Inc. is a dynamic (and fun) marketing studio based in Dubai. We specialise in crafting innovative marketing solutions for our diverse range of clients, spanning from brand strategy to content creation.Role Overview: As a Content Marketing Executive at Nuja Inc, you'll play a crucial...


  • Dubai, Dubai, United Arab Emirates the first group dubai Full time

    Social Media ManagementSchedule daily posts on various platforms (Instagram, Facebook, LinkedIn, YouTube).Develop engaging content and monitor industry trends.Collaborate on content creation and ensure visual and written alignment.Generate monthly content calendar and handle community management.Analyze competitor activity and trends for brand...


  • Dubai, Dubai, United Arab Emirates The First Group Full time

    Overview:Headquartered in Dubai, UAE, The First Group is a dynamic, integrated global property developer with a fast-growing portfolio of upscale hotels, residential properties, F&B brands and real estate asset management services. Since our launch in 2005, we have carved a highly successful niche offering unrivalled property investment opportunities in...

  • Content manager

    1 week ago


    Dubai, Dubai, United Arab Emirates Pari Schulen Full time

    EquaTalent · Dubai, United Arab Emirates remote EquaTalent · Dubai, United Arab Emirates 19/04/2024 Amazing opportunity to work for a VC backed fintech startup. High salary . Recruiting agency: EquaTalent. Customer: We are excited to invite a content marketer ... Amazing opportunity to work for a VC backed fintech startup. High salary . Recruiting...