Assistant Brand Manager

1 week ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Talent Pal Full time

The Brand Marketing Manager is responsible for driving the overall marketing function for respective theme park/attraction(s), and delivering the marketing plan in line with the brand / business strategy.

Responsible for driving the commercial objectives of the business, maximising visitor volume, revenue, market penetration and brand positioning objectives.


The Brand Marketing Manager will own the respective theme park/attraction(s) brand management, supporting all marketing initiatives including campaign concept ideation, content production, guest consumer journey, operational requirements and full B2C campaign roll-out.

They will also ensure brand assurance / continuity of IP usage and adherence to foundational brand standards and across internal and external communication acting as the primary owner of the respective theme park/attraction(s) short/mid-term marketing initiatives, measured against return on investment (ROI), brand performance and commercial metrics.


Support the Head of Brand(s) to develop a brand and audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration, and brand buzz) for respective theme park/attraction(s).


Brand Management / Strategy Support:

  • Support the Head of Brand(s) with Brand Management for the theme park/attraction(s) brand(s) and Brand Guidelines, responsible for the development, assurance, continuity, IP usage, content creation, and compliance with foundational brand standards across internal and external communication.
  • Support the Head of Brand(s) to develop and execute a Brand Strategy across the theme park/attraction(s), to maintain positive brand integrity and perception across all marketing initiatives.
  • Support the Head of Brand(s) to develop an audience segmented content strategy with the objective of increasing brand strength (salience, awareness, consideration and brand buzz) across the theme park/attraction(s).
  • Conduct regular audits of all B2C/B marketing material to ensure all assets are in line with brand guidelines, ensuring all B2C/B parties adhere to contractual IP rules and regulations and internal brand standards.
  • Support the Head of Brand(s) manage the relationship with relevant IPs, including the ownership of the approval process, ensuring all internal and external parties adhere to contractual IP rules and regulations.
  • Deep understanding of customer insights, using data to drive positive marketing outcomes.
  • Constant focus on competitor movement, locally, regionally and globally.

Creative Agency Support (Internal/External):

  • Support the Head of Brand(s) manage the external creative agency relationship, ensuring that delivery deadlines are adhered to and creative concepts are developed inline with campaign objectives, targeting the right market/relevant consumer and compliant with IP rules/regulations and internal brand standards.
  • Develop external creative agency briefs, ensuring that the objectives of each marketing campaign is defined and supports the annual content strategy.
  • Work closely with the Head of Brand(s) and Legal/Procurement team(s) to manage the creative agency financial relationship, including retainer and thirdparty production fees and usage rights are inline with contractual obligations.
  • Utilize both agencies to development/maintain of the theme park/attraction(s) Brand Guidelines, to set the foundational brand standards and expectations of all creative execution. Distribution external parties including Miral group, partners and sponsors.
  • Work closely with the Head of Brand(s) to rollout the agreed content strategy using a collaborative approach between the internal/external creative and external media agencies.
  • Support the Head of Brand(s) manage all thirdparty production shoots with the external creative agency.
  • Own the annual B2C Marketing Calendar(s) for relevant theme park/attraction(s) to ensure campaign drivers are meeting expected business revenue/attendance targets and delivered within agreed timeframe to support.
  • Work with the Head of Brand(s) to ideate campaign concepts
  • Plan and execute communications and marketing campaigns with a key focus on achieving positive return on investment against campaign spend. Responsible for compiling the full campaign rollout from supporting Head of Brand(s) across all segments, ensuring all elements meet the set objective and are delivered on time.
  • Ensuring high quality and consistency across all communication channels with a 360 integrated approach to delivering marketing campaigns.

Campaign Management:

  • Develop and execute crossplatform audience engagement and owned channel marketing programs for relevant theme park/attraction(s) to help drive conversion. Utilize a datainformed approach that considers audience behaviour to optimize campaign performance.

Brand Content Support:

  • Support the Head of Brand(s) create content for all marketing initiatives (B2C/B), ens

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