Deputy General Manager, Creative

1 week ago

Dubai, Dubai, United Arab Emirates Nissan Full time

Job Title:
Marketing Deputy General Manager

Department :
IMEA Marketing

Function:
Marketing

Legal Entity:

NMEF

Location :
Dubai (UAE)

Type of contract:
Deputy General Manager

Direct Manager :
General Manager

Manager's Manager:
Managing Director INFINITI

PURPOSE / DETAILS OF THE JOB

Main Mission & Objective:


Driven to make impact and passionate about everything Marketing and Automotive? As the Marketing Communication Deputy General Manager for INFINITI MEA, you will be at the forefront of shaping our brand identity and driving growth on a regional scale.

Your innovative thinking and strategic vision will be instrumental in planning and executing comprehensive marketing strategies that engage the imagination of our target audience while driving business results.


In this role, you will work closely with cross-functional teams: content creators, social media gurus, sales and more, to drive engagement and build a tribe of passionate INFINITI brand fans.


Main tasks and responsibilities. Managing a Superstar Team as well as Managing the Creative and Media agency Relationship.

Here are the details:

  • Brand & Creative:
  • Be the main point of contact for all brandrelated communication with global marketing teams.
  • Ensure brand guidelines are cascaded to all internal departments, NSCs and agencies
  • Understanding of all global campaigns and provide feedback to incorporate regional relevance.
  • Development of Regional Launch Strategy and Campaign for new car launches
  • Liase cross functionaly on the development of media strategy and go to market
  • Liase cross functionally with retail team for alignment of required assets
  • Media Performance
  • Clear understanding of all

Digital Media Channels:
SEM, Programmatic-buy, Digital, Social, Video

  • Development of clear performance media strategy inline with BP per name plate
  • Development of clear KPI's in line with purchase funnel expectation to support retail sales target
  • Work closely with NSC's to ensure lower funnel ROI in line with Performance strategy
  • Manage and drive CDP to ensure proper delivery of ROI as well as drive media efficiencies and improve overall performance
  • Needs to have a strong understanding of ad technologies and be able to drive innovation in adtech and performance media.
  • Retail Marketing:
  • Drive and align strategy and calendar of activities with all local NSCs to maximise brand and business performance on both ATL and Tactical fronts.
  • Clear understanding of all
NSC marketing campaigns, all retail offers and KPIs.

  • Regular tracking of NSC campaign performance towards leads, footfall and sales.
  • Ensure integrated approach to INFINITI Middle East/NSC communications and streamlining NSC marketing plans ensuring an alignment with OEM.
  • Assist in optimizing NSC campaigns to deliver higher quality leads.
  • Conduct weekly calls with all markets to track performance and understand marketspecific performance on leads, footfall and sales.
  • Provide action plans to coursecorrect when needed.
  • Conduct market visits and competitor showroom visits to have a comprehensive understanding of NSC campaigns vs. competitors.
  • Work with NSCs on Adhoc Projects to promote sustained profitability at NSC; e.g. Run-Out / Recovery plans, local activations.
  • Ensure cross functional governance and synergies with Sales, Product, After Sales, DND and other departments.
  • Social Media
  • Development of Social Media strategy in line with the over arching brand strategy and carline strategy
  • Drive agile social media content creation with an understanding of social media behavior, trends, moment marketing and regional relevance.
  • Liase with PR teams on PR activity and compliment with social media recommendations
  • Budget
  • Responsible for handling all creative production and media budget & reporting as well as quarterly reviews for budget issuing
  • Ensuring spends are inline with BP targets and setting the objectives for the team
  • Other
  • Manage the creative agency relationship
  • Share monthly content calenders NSC's
  • Share monthly brand updates with NSC's
  • Adhoc reporting to management & global stakeholders
  • People.
  • Manage a skilled team of three and work closely on developing clear and quantifiable KPI's in line with the team members career development plan.
  • Work closely in supporting and mentoring the team member to ensure their success in their respective role
  • Work crossfuncitonally to represent marketing across other key departments.

BACKGROUND & SKILLS REQUIRED

Background & Experience (years)

Specific technical skills

Personal Skills

  • 12 years experience in various marketing roles agency experience is highly preferred.
  • Experience in the GCC is a must
  • Experience in Automotive is highly preferred
  • MS Office, mainly PPT & Excel (advance)
  • Strong understanding of social media and consumer behavior
  • Salesforce working knowledge
  • Data Analytics experience is highly desired
  • Resultsoriented
  • Creati

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