Sr Specialist Digital Marketing

2 weeks ago


Dubai, Dubai, United Arab Emirates MAJID AL FUTTAIM Full time

Develop engagement tools to expand Majid Al Futtaim Lifestyle digital media presence in conjunction with search engine SEM, app marketing and affiliates and in line with the Corporate Marketing strategyDevelop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agencyOwn and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate NetworksPrepare performance reports with analysis to update management.

Maintain all department related records, files and databaseEnsure compliance to group communications policyDeliver and record accountabilities in line with operational audits.

Provide exceptional internal customer service, assisting the marketing team on key projects, coordinating where necessary with approved agencies, third parties.

Maintain professional relationships with external agencies and third-party providers.
Support all marketing activities, including but not limited to promotions, events and exhibitions where required.

Qualifications & ExperienceQualifications / EducationBachelor's Degree in Marketing, advertising or communicationsProfessional qualification in Digital marketing and social media is an advantageExperience5+ years' experience managing performance-based search engine marketing, app install campaigns and affiliate marketing.

Experience in the Retail industry is an advantage.
Experience in optimizing towards CTR, CPC, CPI, CPA or ROAS goals and understanding how these metrics affect each other.

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