Head of Marketing and Communications

1 week ago


Dubai, Dubai, United Arab Emirates Dubai Taxi Company Full time

Company Overview: Dubai Taxi Company is a leading transportation service provider in the vibrant city of Dubai, renowned for its commitment to excellence, innovation, and customer satisfaction. We operate a fleet of modern vehicles, ensuring safe, reliable, and convenient transportation solutions for residents and visitors alike.

Job Description: As the Head of Marketing and Communications, you will play a pivotal role in shaping and executing the marketing strategies to enhance the brand presence and drive customer engagement for Dubai Taxi Company. You will lead a dynamic team and collaborate closely with various stakeholders to achieve business objectives and elevate our market positioning.

Key Responsibilities:

  1. Strategic Planning: Develop comprehensive marketing and communication strategies aligned with the company's goals and objectives.
  2. Brand Management: Cultivate and maintain the brand identity, ensuring consistency across all communication channels and touchpoints.
  3. Digital Marketing: Oversee digital marketing initiatives, including website management, social media campaigns, email marketing, and online advertising, to maximize reach and engagement.
  4. Advertising and Promotion: Plan and execute impactful advertising and promotional campaigns to increase brand visibility and drive customer acquisition.
  5. Public Relations: Manage relationships with media outlets, industry influencers, and key stakeholders to generate positive publicity and enhance brand reputation.
  6. Market Research and Analysis: Conduct market research, analyze industry trends, and monitor competitor activities to identify opportunities for growth and differentiation.
  7. Team Leadership: Inspire and empower a talented team of marketing and communication professionals, fostering a collaborative and high-performance culture.
  8. Budget Management: Develop and manage the marketing budget effectively, ensuring optimal allocation of resources to achieve desired outcomes.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
  • 7+ years of experience required
  • Emirati Only
  • Proven experience in a senior marketing role, preferably within the transportation or service industry.
  • Strong leadership skills with the ability to inspire and motivate teams towards common goals.
  • Excellent communication and interpersonal abilities, with a keen eye for detail and creativity.
  • Strategic mindset with a track record of developing and implementing successful marketing strategies.
  • Proficiency in digital marketing tools and platforms, as well as market research techniques.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

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