Creative Director

2 weeks ago

Dubai, Dubai, United Arab Emirates Publicis Groupe Full time

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company with 114 offices in 67 countries and over 6500 employees.

Saatchi & Saatchi is part of the Publicis Groupe, the world's third largest communications group We are a full service, integrated communications network and we work with 6 of the top 10 and over half of the top 50 global advertisers.

We're in the business of getting people to fall in love with our clients' products and services.

We have an unshakeable spirit and unbeatable attitude that Nothing is Impossible, a concept we apply to all our clients and work.

We believe in effecting positive change through creativity, always.

While we seek out the most brilliant minds to help us on our quest, we're also passionate about nurturing the best talent from within.

Which is why when you join us, your journey can be one of continuous evolution.
Job DescriptionTo oversee the broader AI team.

Responsibilities will include providing guidance to team members, working with the talent team on training plans, fostering expertise in Generative AI and managing explicit process planning with other teams collaborating on Generative AI projects.

the selected candidate will need to ensure the success of content for campaigns and other forms content ( social media, PR, internal comms, etc), shepherding them from conception to production.

As one of the early adopters, the person will play a pivotal role in developing new processes and strategies for content creation using Generative AI as a co-pilot.

In collaboration with internal teams acting as clients, the candidate will take on a managerial role while remaining actively involved in generating and producing ground-breaking ideas.

Simultaneously, the persons in question will manage projects and ensure their timely delivery.

More specifically the candidate should:

  • Pitch concepts to clients, leveraging AI tools to showcase new processes and deliver unique outcomes that align with creative briefs
  • Initiate projects once client proposals are approved
  • Oversee every stage of the creative process
  • Meet with clients and internal teams to understand their creative needs
  • Build strong relationships with internal teams to establish new processes and integration plans for Generative AI tools
  • Collaborate with the creative team to brainstorm and develop content using Generative AI tools, innovatively conveying clients' briefs
  • Build strong relationships with internal teams to establish new processes and integration plans for Generative AI tools
  • Foster trust within the team and the company regarding new tools and processes, serving as a Generative AI leader and advocate
Solicit feedback from others to enhance self-awareness, capitalise on strengths and address areas for developmentMain TasksTechnical & ProductThe ideal candidate should be able to:

  • Develop new workflows, processes and automations for Generative AI company work and manage the creative process from conception to production
Create frameworks and evaluate Generative AI tools for use within the teamThe ideal candidate should be able to:

  • Develop new workflows, processes and automations for Generative AI company work and manage the creative process from conception to production
  • Create frameworks and evaluate Generative AI tools for use within the teamBusiness Acumen & Operational EfficiencyThe ideal candidate should possess a unique approach to creating Generative AI experiences for ATL Advertising, content, Social Media, and Internal Communication campaigns

Additionally the candidate should:

  • Possess a thorough understanding of traditional advertising and branding tools, including content and campaign creation, video production/direction to propose novel approaches using Generative AI tools and to cultivate new competencies within the company
  • Mentor and guide other team members in the adoption of Generative AI technology and associated processesInnovative & Analytical MindsetA visionary individual who is passionate about pioneering new technologies and becoming experts in the field

More specifically:

  • Views knowledge as building blocks that can be assembled, disassembled and combined to produce wildly imaginative outcomes
  • Maintains a perpetual sense of curiosity and an inclination to enhance their surroundings
  • Has an inherent curiosity about the future and is an avid science fiction enthusiast
  • Is enticed by language and adept at structuring persuasive arguments
  • Embraces and navigates ambiguity when it comes to new processes, tools and working stylesQualifications
  • Minimum of 10-12 years of experience in an advertising agency
  • An experimental and innovative mindset with a keen interest in emerging technologies, such as Generative AI
  • Strong portfolio demonstrating successful and innovative campaigns
  • Expertise in evaluating and implementing creative content strategies
  • Demonstrated ability to lead and manage a creative team effectively
  • Excellent communication and presentation skills
  • Exceptional interpersonal skills to inspire creativity and work well with different personality types, while juggling various projects
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