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Assistant Manager, Mx Brand Marketing

3 months ago

Dubai Media City, Dubai, United Arab Emirates Samsung Electronics Full time
Position Summary

  • Identify digital touch points for product and brand promotion and set effective digital channel operation strategy.
  • Create contents that are suited for each channel and run digital media campaigns or CRM(Customer Relationship Management) programs to increase channel traffic and strengthen customer relationship.
Role and Responsibilities

1.

[Website operation planning and management] Write contents briefing for new website contents development and analyze the website traffic regularly to identify pain points.

2.

[Social channel operation] Produce contents briefs for creating contents suitable for social channel, analyze monthly and quarterly social data to derive insight and monitor social channel on daily basis.

3.

[Digital campaign production] Come up with digital campaign ideas or CRM(Customer Relationship Management) ideas, participate in contents production, and manage CRM DB(Customer Relationship Management Database).

5.

[Search advertisement and search optimization] Check the search keywords for each product and provide data to increase ROI(Return on Investment) by regularly monitoring search advertisements.

Skills and Qualifications

  • Experienced professional with full understanding on specialized areas; resolves a wide range of issues in creative ways
  • Works on problems of diverse scope where analyzing data requires evaluating identifiable factors. Demonstrates good judgement in selecting methods and techniques for obtaining solutions
  • Normally receives little instruction on daytoday work and receives general instructions on new assignments
  • Typically requires minimum 5 years' of related experience and a Bachelor's degree, or 3 years and a Master's degree; or a PhD without experience