Fabric Enhancers Marketing Manager Arabia
1 week ago
Title:
Fabric Enhancers Marketing Manager Arabia - Maternity Cover
Location:
UAE or KSA
Duration: 6 months maternity cover
Responsibilities:
Strategy & category development:
- Responsible for delivering the right strategy to grow the Fabric Enhancers category via more users, more usage, more value.
- Work hand in hand with customer marketing to deliver strong category growth stories driving value & profit for the retailers.
- Developing a strong winning strategy, ensuring product superiority and portfolio optimisation.
- Business development: work hand in hand with CSP to develop our business in new channels to enlarge our footprint where relevant.
Performance delivery:
- P&L management: drive accurate volume forecast hand in hand with cross functional team.
- Manage the whole Comfort P&L including topline & bottomline delivery.
- Develop a fuel for growth funnel including NRM and 5S initiatives (including complexity reduction).
- Interface with market unit heads to drive local business growth.
- Stakeholder management within the cross functional business teams to drive the business plan.
- Media management: Work with media agencies to create annual and monthly media plans for the fabric enhancer category.
Concentrate turnaround:
- Drive ongoing market share analysis and deep dive. Follow sell out data, analyse and deliver corrective action plan based on it.
- Drive competitive pricing through managing the Promo strategy.
- Drive competitive growth through market share & penetration gains across Arabia.
- Establish fragrance and care credentials and increase overall competitiveness.
- Work with the market research team to mine out key consumer insights that help enhance the product to reach superiority on all touchpoints of the product and brand (which includes Improving formulation and regain competitive growth through superiority on product).
- Multi-Channel marketing:
Creating and driving marketing programs/campaigns across retail (instore & out of store) and Ecommerce using both ATL and BTL.- Drive purpose for our brands through relevant touch points and grow relevant brands KPIs (SLP, Brand power, etc)- Brand equity: ensure right visual identity & on pack claim optimization for our brands.
Portfolio management & Innovation:
- Integrated business planning: Create the annual marketing calendar and drive OTIF delivery of innovations.
- Land Comfees limited edition innovation along with a full 360 deployment plan.
- Launch Advanced Care Sprays with a full 360 deployment plan.
- Assessing and rationalizing existing innovations in market.
Design for channel:
- Drive performance marketing and Ecom accelerated growth with disruptive portfolio and business models.
- Drive KSA GT competitiveness through a driving promo strategy and portfolio.
- Drive operational Excellence.
Key Competencies & Skills:
Role requirements:
- Marketing experience in FMCG or other relevant industry.
- Fluent in English.
- Strong project management skills.
- Strong financial and business acumen.
- Strong communication skills.
- Planning background.
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Dubai, Dubai, United Arab Emirates Unilever Full timeFabric Enhancers Marketing Manager Arabia Jobs in DubaiFor More Top Organization Jobs Click HereDescription:We are looking for an experienced Enhancers Marketing to take overall responsibility for film and television show production:/Job Responsibilities:Responsible for delivering the right strategy to grow the Fabric Enhancers category via more users, more...
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