Associate Manager-marketing

2 weeks ago


Dubai, Dubai, United Arab Emirates IFFCO Full time

Job Summary:

Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD's as per plan

Roles & Responsibilities:

  • Deliver topline and profit growth in line with company's target
  • Strengthen consumer KPI's of the brands including top of mind awareness & usage/penetration
  • Develop brand & activity plans in line with the brand strategy
  • Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
  • Launch of NPD's as per plan/need
  • Expedite ATL+BTL Marketing campaigns as per brand plan/need
  • Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
  • Regular market visits of all DCs and Export Markets
  • Identify opportunities for cost optimization, initiate timely price increases and monitor financials
  • Ensure proper execution of core responsibilities & duties

KPIs:

  • Timely conclusion of NPD projects
  • Management of margins using cost reduction and coordination with sales team to drive execution of sales and marketing activities.

Work experience requirement:

8+ years of experinece in marketing for FMCG industry.

Qualification:

MBA Marketing

Competencies:

  • Consumer Behavior B2B and B2C
Marketing Research and Strategy
Communications Development
New Product Development
Business Acumen
Communicating effectively
Self and Team Management
Planning & Decision Making
Customer Centricity
Ownership & Result Orientation

  • Business Unit: IFFCO

Beverage Solutions Business Group:
S&D(GCC) (240)
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