F&b Social Media Content Creator

2 weeks ago


Dubai, Dubai, United Arab Emirates Around The Block Investment LLC Full time

Responsibilities

  • Develop and produce quality content, including photos, videos, and blog posts
  • Manage and maintain social media platforms to increase brand visibility and engagement
  • Provide creative input and ideas for visual concepts and approaches that align with the project's objectives.
  • Collaborate with the marketing team to develop an effective content strategy
  • Implement SEO strategies to enhance visibility of online content
  • Monitor and analyze performance of content campaigns
  • Design a variety of digital and print materials, including marketing collateral, social media graphics, websites, product packaging, brand guidelines, brand packs, mockups and more.
  • Re-Edit and retouch photos and videos to enhance their visual appeal and fit the brand's style to fill the gaps for the monthly calendars
  • Generate ideas and concepts for new content to meet the needs of the target audience
  • Select and incorporate stock images when necessary.
  • Develop and maintain the visual elements that define a brand, including, color schemes, typography, and imagery, teasers, and stories.
  • Stay updated with latest trends in the F&B Industry
  • Conceptualize and develop visual guidelines and mood boards to define the brand's aesthetic direction
  • Ensure consistency in art direction and visuals to maintain brand image
  • Plan and maintain content calendar in a timely manner, as well as the delivery of content
  • Stay updated with design trends and techniques related to F&B marketing
  • Regularly update and maintain the brand's website content, ensuring relevance and accuracy
  • Develop styling guidance and brand book to establish and maintain visual consistency across all content
  • Coordinate with influencers and other partners to amplify brand's reach and engagement
  • Ensure daily briefings are conducted and staff are crosstrained
  • Engage with online communities and respond to customer inquiries, comments in a timely and professional manner
  • Collaborate with graphic designers and other creative professionals to develop appealing content
  • Collaborate with the marketing team to understand their creative needs and provide design solutions that meet their goals in terms of campaigns, creative ideas, branding and identity designs.
  • Design materials for print, such as brochures, posters, business cards
  • Prepare printready files and collaborate with print vendors to ensure quality output.
  • Conduct market research to identify target audience and preferences
  • Monitor and analyze KPIs to assess the effectiveness of content strategies and make datadriven decisions
  • Conduct meetings and brainstorming sessions with executives to improve content strategy
  • Manage and adhere to budget constraints for content creation and promotion activities
  • Monitor competitor activities to identify opportunities
  • Coordinate with external agencies and freelancers for content creation
  • Contribute to the development of marketing campaigns and initiatives that align with the brand's longterm objectives and vision

Skills:

  • Strong content creation skills, including videography, photography, and writing
  • Knowledge of digital marketing principles and techniques, including SEO and social media marketing
  • High level of creativity to develop engaging and innovative content ideas
  • Excellent communication skills, both written and verbal
  • Analytical abilities to interpret data and metrics for content performance evaluation
  • Attention to detail for maintaining content quality and consistency
  • Strong interpersonal skills
  • Knowledge on F&B trends

Salary:
Up to AED1.00 per year

Application Question(s):

  • Are you in UAE?
  • Are you Immediately Available?

Experience:

  • F&B, Restaurant: 3 years (preferred)

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