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F&b Social Media Content Creator
2 weeks ago
Responsibilities
- Develop and produce quality content, including photos, videos, and blog posts
- Manage and maintain social media platforms to increase brand visibility and engagement
- Provide creative input and ideas for visual concepts and approaches that align with the project's objectives.
- Collaborate with the marketing team to develop an effective content strategy
- Implement SEO strategies to enhance visibility of online content
- Monitor and analyze performance of content campaigns
- Design a variety of digital and print materials, including marketing collateral, social media graphics, websites, product packaging, brand guidelines, brand packs, mockups and more.
- Re-Edit and retouch photos and videos to enhance their visual appeal and fit the brand's style to fill the gaps for the monthly calendars
- Generate ideas and concepts for new content to meet the needs of the target audience
- Select and incorporate stock images when necessary.
- Develop and maintain the visual elements that define a brand, including, color schemes, typography, and imagery, teasers, and stories.
- Stay updated with latest trends in the F&B Industry
- Conceptualize and develop visual guidelines and mood boards to define the brand's aesthetic direction
- Ensure consistency in art direction and visuals to maintain brand image
- Plan and maintain content calendar in a timely manner, as well as the delivery of content
- Stay updated with design trends and techniques related to F&B marketing
- Regularly update and maintain the brand's website content, ensuring relevance and accuracy
- Develop styling guidance and brand book to establish and maintain visual consistency across all content
- Coordinate with influencers and other partners to amplify brand's reach and engagement
- Ensure daily briefings are conducted and staff are crosstrained
- Engage with online communities and respond to customer inquiries, comments in a timely and professional manner
- Collaborate with graphic designers and other creative professionals to develop appealing content
- Collaborate with the marketing team to understand their creative needs and provide design solutions that meet their goals in terms of campaigns, creative ideas, branding and identity designs.
- Design materials for print, such as brochures, posters, business cards
- Prepare printready files and collaborate with print vendors to ensure quality output.
- Conduct market research to identify target audience and preferences
- Monitor and analyze KPIs to assess the effectiveness of content strategies and make datadriven decisions
- Conduct meetings and brainstorming sessions with executives to improve content strategy
- Manage and adhere to budget constraints for content creation and promotion activities
- Monitor competitor activities to identify opportunities
- Coordinate with external agencies and freelancers for content creation
- Contribute to the development of marketing campaigns and initiatives that align with the brand's longterm objectives and vision
Skills:
- Strong content creation skills, including videography, photography, and writing
- Knowledge of digital marketing principles and techniques, including SEO and social media marketing
- High level of creativity to develop engaging and innovative content ideas
- Excellent communication skills, both written and verbal
- Analytical abilities to interpret data and metrics for content performance evaluation
- Attention to detail for maintaining content quality and consistency
- Strong interpersonal skills
- Knowledge on F&B trends
Salary:
Up to AED1.00 per year
Application Question(s):
- Are you in UAE?
- Are you Immediately Available?
Experience:
- F&B, Restaurant: 3 years (preferred)
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