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Retail Design
1 week ago
Setting and implementing the Creative and Visual Merchandising strategy in line with the transformation, business vision and objectives and contribute to the overall process of decision-making
- Contribute to the Customer experience strategy and journey for the brand, providing ideas and suggestions on store design/ layout, etc., in collaboration with the Marketing team and Retail team
- Formuate the Retail Design and VM budget for the brand for the year, and allocate these in different areas to ensure the budget is optimized, utilized efficiently and adhered to
- Create new designs and strategy for online and offline channels, providing a 360 approach for the brand's transformation, ensuring great story telling to our customers and providing an excellent customer experience journey
- Lead the creative design strategy for all store openings, pop ups, collaborations, etc. in collaboration with all key stakeholders (Marketing, Supply Chain, Retail, eCom, etc.)
- Leading a team of regional and local visual merchandisers
- Inspire the team and provide continuous guidance and mentorship in order to create a performancedriven culture
- Liaise and work with key internal and external stakeholders (brands, agencies, designers, suppliers, etc.) to build strong relationships which mutually benefit the business
- Inspire and Create VM guidelines and standards liaising with our brands and ensure these are well cascaded and implemented consistently across the regions
- Contribute to the planning of marketing store events, and lead the implementation of all events in stores with regards to display, set up, planning, props, etc. in collaboration with the marketing team
- Attend global brand training and cascade learning to the Regional/ Local VM team through workshops and continued mentoring
- Collate reports from Regional/ Local VM including photographs commutating the implementation of new collection, store opening, events, novelties, special promotions, etc.
- Conduct regular store and market visits to coach the VM teams and check adherence to brands standards
- Ensure timely installations of all seasonal campaigns in line with the brand global marketing and event calendar
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