Account-based Marketing Manager

1 week ago

Dubai, Dubai, United Arab Emirates Red Hat Software Full time

About the job:
***The Red Hat EMEA Marketing team is looking for an Account-Based Marketing (ABM) Manager to join our global ABM and Vertical Marketing community in Dubai. As a Telco, Media & Entertainment (TME) Account Based Marketer, you will focus on creating personalized content and delivering targeted initiatives to foster deeper relationships within specific strategic accounts that lead to a preference for Red Hat's automation, cloud and infrastructure solutions. By working in close alignment with sales and marketing teams, you will play a critical role in contributing to the growth objectives of the account, with a strong emphasis on driving pipeline generation and accelerating existing opportunities.

What you will do:

  • Understand specific challenges of named accounts, discover the decisionmaking process and key personas in the organization;
  • Define the Account-Based marketing strategy and manage project planning, execution, timelines, resources, and budget;
  • Develop accountfocused campaigns including campaign concepts and creatives, customized content, digital marketing, outbound prospecting, inbound lead followup, nurture, live/online events, and executive engagements with the goal of building pipeline and accelerating bookings;
  • Develop and maintain comprehensive account profiles, target personas, and oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals;
  • Work with the Sales team to find opportunities to expand our product offering within existing accounts, build new or develop existing Csuite customer relationships, identify gaps in key personas and contact information and develop a data and insight strategy to acquire new or additional information;
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes;
  • Manage and promote an editorial calendar of innovative content and marketing assets that align with the customer journey, sales buying stages, and support the gotomarket plan for your ABM accounts;
  • Analyze metrics to ensure business impact measured by account pipeline/bookings, database growth, account/person engagement, and define the effectiveness of program activities and integrated content consumption;
  • Collaborate with the global ABM Program Office to gain consensus for crossportfolio gotomarket plans and marketing plays aligned with solutions and sales directives.

What you will bring:

  • Accountbased, industry or vertical marketing experience in high tech, Telco organizations;
  • Understanding of industry buyer needs, the latest trends, and competitive positioning;
  • Knowledge of enterprise software, cloud, and/or emerging technologies with the capability to integrate with programs that deliver on sales and product objectives;
  • Experience building and delivering digital and nondigital integrated marketing campaigns (events, executive/Clevel engagement and key account programs) as well as social media planning and implementation;
  • Proven ability to think strategically, with exceptional attention to detail in execution, and follow through on complex projects;
  • Strong interpersonal, influencing, and relationshipbuilding skills, the ability to collaborate crossfunctionally with marketing, sales professionals, and product teams, and maintain focus on customers;
  • Positive, 'cando' attitude an entrepreneurial drive to take initiative combined with an inquisitive desire to always improve what you see;
  • The ability to prioritize, manage and deliver multiple projects simultaneously with mínimal direct supervision;
  • Understanding of pipeline management and metrics;
  • Bachelor's degree in marketing, communications, business, or a related field is a plus
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