Social Media Specialist

1 week ago


Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

Job Purpose: The Social Media Specialist will implement the social media strategy of the Emirates Group to ensure that social media is leveraged as a recognized and valued component of the integrated marketing mix in support of Emirates Group brands and business objectives. Collaborate across departments to support and protect our brand by ensuring consistent messaging and coordinating all client interactions. Establish a social media community and develop strong relationships with stakeholders in Corporate Communications, business suppliers, and other identified target groups to proactively manage issues in collaboration with the Social Media Manager and Manager of Public Relations.

In this role you will:

  • Execute the Emirates Group social media strategy in close collaboration with the Social Media Manager, Manager PR, the MCC, and specialist Corporate Communications teams, as well as external agencies and vendors to ensure the corporate Social Media strategy is achieved and initiatives are implemented appropriately.
  • Manage and implement day-to-day social media activities in support of Emirates Group brands and business objectives.
  • Drive visibility for the company's major business initiatives and products.
  • Develop and communicate key themes and messages on social media channels matching the missions, programs, products, launches, campaigns, etc., of group companies.
  • Develop and manage Emirates Group social media presence on platforms like Instagram, TikTok, Facebook, YouTube, LinkedIn, etc., and industry-relevant sites to manage advocacy and increase brand awareness.
  • Identify and communicate social media content opportunities that improve advocacy, enhance reputation, build relationships, and encourage audiences to become brand enthusiasts.
  • Measure and monitor the effectiveness of the Social Media strategy using agreed measurement tools.
  • Generate clear and concise reports for stakeholders to monitor and modify communications as needed based on established goals.
  • Capture audience sentiment, responsiveness, and conduct competitor research in the Social Media space.
  • Establish and maintain relationships with key individuals to raise the brand profile through social media collaboratively with Corporate Communications functions and business units activities.
  • Disseminate information about new developments in the organization to feed into the Social Media plan and objectives.
  • Research and recommend new trends and applications for further collaboration.

Qualifications & Experience:

  • Degree or Honours (123 or equivalent)
  • 5 years of experience in public relations, corporate communications, or marketing with a focus on social media management and writing.
  • Experience in managing brand social media presences.
  • Strong social media writing skills with colloquial tonality.
  • Knowledge of internet and digital technology, social media tools.
  • Excellent relationship building and communication skills.
  • Understanding of how social media integrates into marketing, advertising, public relations, and crisis communications strategies.

Salary & Benefits: Join us in Dubai and enjoy an attractive tax-free salary and exclusive travel benefits, including flight and hotel discounts worldwide. Learn more about employee benefits on our website. Discover more about living and working in our cosmopolitan home city in the Dubai Lifestyle section. This job listing is sourced from an external job board.



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