![GroupM Nexus](https://media.trabajo.org/img/noimg.jpg)
Groupm: Performance Manager- Dubai
1 week ago
About the Company:
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people.
The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence.
Through its global agencies Mindshare, Wavemaker and EssenceMediacom and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
***GroupM Nexus:GroupM Nexus is the industry's largest community of performance marketing experts designed to drive performance and innovation at scale for GroupM's agencies and clients. With the most platform accreditations in the industry combined with proprietary technology, media, and solutions, culture of continuous innovation and scaled partnerships, GroupM Nexus consistently sets new benchmarks for effectiveness and efficiency across all forms of media to drive growth for the world's leading advertisers.
Intro to the role:
We are a team of approximately 100 people working on a mix of clients such as Coca Cola, Mars, PIF, L'Oréal or adidas.
We are now looking for the new Paid Search Lead to come and join the growing Paid Search team based in Dubai.
Success in this role involves providing strategic insight, helping to evolve best practices within the paid search channel, and leading a team made up of both local and regional Hub members, with ultimate responsibility for the quality of work within this team.
Key Responsibilities:
***-
Operational Excellence
- Lead Paid Search excellence across the group ensuring adherence to our Excellence framework
- Lead our modern search approach across clients and enact our future of search strategy across all accounts
- Lead integrated Search efforts by aligning approaches across SEO, Retail Search and Paid Search teams and offering
- Develop ways of working that maximize client output whilst minimizing operational input.
- Deliver quarterly, semiannual, or annual updates on work quality as it relates to owned workstreams.
- Lead through vision, values, and model leadership behaviors while championing and facilitating change in a positive manner.
Innovation & Knowledge Sharing
- Be the voice of Paid Search at a group level, create and distribute Search POVs internally and externally
- Lead on Paid Search training programs for practitioners and nonpractitioners in collaboration with the learning and development team as well as partners
- Lead on Paid Search innovation agenda at a Group Level, champion our Paid Search innovation roadmap
- Lead on Paid Search certification programs internally in collaboration with our key partners
- Create a Paid Search community at a group level promoting innovation, knowledge sharing and collaboration within the Paid Search community
- Lead on Paid Search tech partnerships ensuring all our tech partnerships increase output and minimize input
Campaign Management
- Oversee development and creation of paid search best practices, with ultimate accountability for adherence to controls, and responsible for effective oversight of designated paid search campaigns and weaving these into the overall crosschannel campaign strategy.
- Develop indepth knowledge of paid search, operating as an inagency expert in your field of specialism, whilst showing a good understanding of the overall media landscape.
- Actively generate case studies and seek opportunities for award entries whilst ensuring the teams aim at a higher prominence within the wider industry.
Client & Partner Management
- Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders. Lead efforts to gather and disseminate intelligence about the client to ensure deep understanding to predict and meet their business needs.
- Demonstrates expert understanding of business successes, challenges, and strategic objectives; draws from experience to evaluate solutions from the business perspective and provide advice regarding potential opportunities and risks.
- Strategically nurtures relationships with key decisionmakers by helping them successfully navigate through critical business changes and address complex issues in their businesses.
People Management
- Ensuring the effective management of more junior team members and the regional Hub, guaranteeing workloads are monitored and prioritized to meet deadlines.
- Support the Head of/Director and broader team in capacity planning and resource management. Lead the recruitment process for your immediate team
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