Crypto Brand Manager

1 week ago


Dubai, Dubai, United Arab Emirates CAIZ Full time

Revolutionizing Islamic Finance with Blockchain Technology

Are you ready to be part of a groundbreaking initiative that merges Islamic finance principles with cutting-edge blockchain technology? Look no further than CAIZ – THE FIRST ISLAMIC ECOSYSTEM BUILT ON BLOCKCHAIN.

At CAIZ, our mission is clear:

  • Create a Fiqh compliant financial ecosystem that offers our community fair and easy access to ethical financial products and services
  • Empower individuals to build a strong financial future while engaging in long-term economically beneficial behavior

Our native coin, CAIZcoin, powers the CAIZ blockchain, allowing seamless payments, value storage, and interaction with a range of ethical financial products we are developing. The innovative CAIZapp gives users complete control over their digital assets.

We are a passionate team reshaping finance and seeking to expand our dynamic workforce. Join us in a collaborative work environment focused on creating a fast and compliant money transfer structure.

Tasks

We are seeking an experienced Brand Manager to spearhead efforts in building and enhancing our brand identity while boosting brand awareness.

In this pivotal role, you will collaborate closely with all levels and departments of our company to identify the unique aspects that differentiate us in our industry and market.

Responsibilities:

  • Shape and effectively communicate our company's vision and mission, ensuring alignment with the brand identity
  • Translate brand elements, values, and guidelines into comprehensive plans and go-to-market strategies to drive brand success
  • Lead creative development efforts to inspire the target audience to take desired actions aligning with the brand's objectives
  • Prepare detailed performance specifications, cost and pricing parameters, market applications, and revenue estimates to support brand initiatives
  • Measure and report the performance of all marketing campaigns, evaluating their return on investment and metrics
  • Stay informed about market trends, conduct research on consumer markets, and closely monitor competitor activities to identify opportunities and challenges
  • Continuously monitor new and ongoing marketing and promotional activities, ensuring they align with the brand's core values and objectives
  • Monitor product distribution and consumer responses, making adjustments as necessary to enhance brand positioning
  • Develop innovative growth strategies in line with the brand's identity and goals
  • Ensure the company's decision-making, tactics, and direction align with the established brand identity

Requirements

Experience:

  • 3+ years of experience in a Brand Manager role
  • Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain
  • Proven ability to develop brand and marketing strategies and provide recommendations to senior management
  • Experience in identifying target audiences and creating effective marketing campaigns
  • Excellent knowledge of the marketing mix and strong analytical skills
  • Data-oriented thinking and problem-solving skills
  • Effective communication and interpersonal skills

Level of studies:

Diploma, Bachelor, or Master's Degree in Marketing, Design, or a related field

Language Requirements:

Fluent in English

Don't miss this opportunity – be part of the CAIZ revolution.



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