Marketing Executive – SEO Specialist with Graphic Design Experience

2 weeks ago


Dubai, Dubai, United Arab Emirates Fakeeh University Hospital Full time

Job Overview:

The Medical & Health Care SEO Expert will be responsible for enhancing our online presence and driving organic traffic to our

website. This role combines expertise in search engine optimization (SEO) with a keen eye for graphic design, ensuring that our

digital content is not only search-friendly but also visually engaging.

Key Responsibilities:

SEO Management:

● Conduct comprehensive keyword research to guide content creation.

● Optimize website content, including blog posts, landing pages, and metadata.

● Develop and implement link-building strategies.

● Monitor and analyze SEO performance using tools such as Google Analytics, SEMrush, and Moz.

● Stay updated with the latest SEO trends and algorithm changes.

● Optimize Social Media Channels for SEO.

● Implement best practices in Google My Business

● Optimize On-page and off-page SEO and involve strategies to improve a website's visibility.

Technical SEO:

● Perform regular website audits to identify and fix SEO issues.

● Improve website architecture, URL structures, and site speed.

● Ensure the website is mobile-friendly and responsive.

● Implement schema markup and other technical SEO enhancements.

● Utilize Google Search Console effectively

Content Development:

● Work closely with the content team to ensure all web content is optimized for SEO.

● Assist in creating and editing content that is informative, accurate, and aligned with SEO best practices.

● Develop and manage a content calendar to ensure timely publication of content.

● Social Media Content Creation and Trend Development Skills

Analytics and Reporting:

● Track and report on key SEO metrics and KPIs.

● Provide insights and recommendations based on performance data.

● Use A/B testing to improve SEO strategies and website performance.

Graphic Design:

● Create visually appealing graphics, infographics, and other digital assets to support content marketing and

social media campaigns.

● Design and optimize images for web use to ensure fast loading times and SEO compliance.

● Collaborate with the content team to produce high-quality, engaging visuals that enhance user experience.

● Maintain brand consistency across all digital platforms.

Qualifications:

● Proven experience as an SEO expert, preferably in the healthcare industry.

● Strong understanding of SEO tools and platforms (e.g., Google Analytics, SEMrush, Moz).

● Experience with HTML, CSS, and website content management systems (CMS).

● Excellent analytical and problem-solving skills.

● Ability to work independently and collaboratively in a team environment.

● Strong communication skills, both written and verbal.

● Detail-oriented with a strong focus on quality and accuracy.

● Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Preferred Qualifications:

● Bachelor's degree in marketing, Digital Marketing, Graphic Design, Communications, or a related field.

● Experience with editing software and creating multimedia content.

● Google certification on Advanced SEO Courses, Google Analytics and Google Search Console.

● Knowledge of PPC and other digital marketing strategies.


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