Digital Marketing Executive
1 week ago
We are looking for specialist in performance based digital marketing and has hands on experience in Retail Ecommerce background.
The ideal candidate will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. This role requires a combination of creativity, analytical skills, and strategic thinking to drive traffic, engage customers, and boost online sales.
Key Responsibilities:
- Develop and execute digital marketing strategies to drive online traffic to the company website and ecommerce platforms.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Design, build, and maintain our social media presence.
- Manage online marketing campaigns, including PPC, SEO, email marketing, social media, and display advertising.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Generate engaging content for the website, blogs, social media, and email newsletters.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Utilize CRM software to manage and analyze customer interactions and data throughout the customer lifecycle.
- Enhance customer engagement and satisfaction through targeted marketing campaigns.
- Manage digital marketing budgets and ensure that campaigns stay within budget.
- Allocate budgets to different channels and campaigns based on performance.
- Work closely with the design and content teams to ensure cohesive branding and messaging.
- Lead the development of marketing campaigns and strategies alongside other marketing professionals.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Proven working experience in digital marketing, preferably within the retail ecommerce industry.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
- Proficiency in web analytics tools (e.g., Google Analytics) and digital marketing tools (e.g., HubSpot, MailChimp).
- Excellent written and verbal communication skills.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
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