Marketing Executive

1 week ago

Dubai, Dubai, United Arab Emirates Informa Markets Full time
Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.
Our purpose is to champion the specialist.

Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions.

Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Each of our four operating divisions has a distinct focus:

Informa Connect aims to provide expert content you cannot Google, and access to specialist networks and communities, through major branded annual events and specialist digital communities and content services.

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.

Informa Tech aims to inspire the global technology community to design, build and run a better digital world by providing research, media, training and events to specialist technology communities worldwide.


Our fifth division is
Global Support, which provides shared, efficient business services and function-specific expertise to each of Informa's operating divisions.


Job Description:

Marketing Executive

Informa Markets

Reports to:

Senior Marketing Executive

Direct reports:

NA

The Role

Job Summary/Responsibilities

KPIs:

  • Visitor Attendance to the events, both virtual and physical
  • Demand gen through ABM (Account Based Marketing) campaigns, from Awareness through to Lead generation, to deliver MQLs for the sales teams
  • PR and media reach
  • Design and delivery of marketing campaigns in line with business objectives set out within the marketing plan
  • Adherence to timelines and budgets
  • Increase brand awareness & visibility across global energy markets
  • Marketing KPI report
  • Generate leads through storytelling and highquality content

Main Duties & Responsibilities:

PLANNING & CAMPAIGN MANAGEMENT

  • Work with marketing manager to deliver marketing campaigns and event websites in line with strategic objectives
  • Implement operational plans and ensure adherence to deadlines (including Demand gen plans, Time & Action Plans, Content Calendars, Budget Trackers)
  • Help build PR and media buying plans, and implement
  • Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways of incentivising/monitoring offline channel performance
  • Evaluate performance of media, association, industry partners and social media influencers and provide feedback/recommendations to marketing manager. Coordinate all deliverables with contras and partners once an agreement has been signed
  • Raise PO's and maintain budget trackers
  • Appoint and manage external suppliers
  • Identify relevant audience profiles, build segments and coordinate with printer/mailing house for the delivery of direct mail campaigns

ANALYSIS & INSIGHT

  • As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports
  • Share relevant insights with marketing manager to drive revenues or pursue new opportunities
  • Analyse and report trends over time and use these insights to build more effective campaigns
  • Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
  • Work with internal teams to ensure data governance and data management policies are adhered to
  • Provide preagreed reports during and post campaign to monitor channel effectiveness and ROI
  • Use recommended campaign analytics dashboards daily to monitor performance
  • Become part of a culture of testing and metricsdriven decision making in the team
  • Share case studies with marketers within the team, division and Global Exhibitions

MARKETING EXECUTION

  • Identify target universe and key segments within target universe
  • Liaise with PR agency, media buying services across radio, print, TV to give your product maximum exposure
  • Send timely, relevant communications through designated mix of channels and optimise the effectiveness of these channels
  • Monitor and adjust campaign activity based on performance metrics
  • Build, maintain and optimise websites and work with internal support teams to make advancements and maximise conversion from the sites

Qualifications:

Qualities needed for the role

  • Deadline and target driven
  • Thorough understanding & experience of media buying, PR
  • Database development and growth including segmentation / advanced targeting
  • Proficient at building relationships with partners and stakeholders

Qualities needed for culture fit

  • Analytical and questio

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