Marketing Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Informa Markets Full time

Company Description Marketing Manager - Cityscape**
Job Description KEY RESPONSIBILITIES**- Ownership and accountability for marketing strategy, including planning, implementation, management, and optimisation for both inbound and outbound marketing campaigns.

  • Delivers on strategic KPIs by driving online traffic, leads and conversions with the ability to present these ongoing results in regular updates.
  • Understands our visitor and exhibitors' digital behaviour, through continual testing and reporting on channel and campaign performance, in order to optimise plans. This will include using Adobe Analytics, Google Analytics and other thirdparty platforms to spot issues and opportunities.
  • Benchmarks and sets new KPI targets to measure and elevate the performance of your digital marketing campaigns.
  • Work with our supporting agencies to develop the strategy and setup of all paid campaigns.
  • Measure and optimize our paid marketing using vendorspecific dashboards, Google Analytics, and marketing analytics reports.
  • Identifies evolving SEO practices and collaborates with internal stakeholders and external agencies to develop new cuttingedge digital campaigns.
  • Develops new and creative organic search growth strategies for each stage of a customer lifecycle, in accordance to the unique digital trends and platforms of various international markets.
  • Collaborate with content marketing and blog contributors to create highquality content around important, relevant terms.
  • Manage and improve organic search engine performance and goalsetting based on clickthrough rates, traffic, and conversions.
  • Design and implementation of testing and optimisation strategies (including A/B testing, landing pages and CTA's).

LEADERSHIP

  • Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI's, event and divisional strategy.
  • Line manages digital marketer/s in order to successfully implement campaign strategies.
  • Provide guidance, feedback and inspiration to line reports.

ANALYSIS & INSIGHT

  • Monitor campaign performances by producing relevant and timely reports.
  • Recommend changes to campaign execution based on data insights.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Share relevant insights with wider marketing team and senior management to drive revenues or pursue new opportunities.

PLANNING & CAMPAIGN MANAGEMENT

  • Work with the marketing team to plan marketing campaigns to meet strategic objectives visitor attendance, exhibitor acquisition.
  • Monitor operational implementation plans and ensure adherence to deadlines (including Drop Schedules, Gantt charts, Time & Action Plans, Content Calendars, Budget Trackers).
  • Assist marketing managers with the development of marketing budgets in line with plans and ensure digital elements of budget trackers are up to date.

MARKETING EXECUTION

  • Work with marketers to identify the target universe and key segments within the target universe
  • Assist with the development of personas, value propositions and messaging for each of the key segments for each product
  • Ensure that timely, relevant communications are sent through a full mix of digital channels and are optimised for each channel
  • Significant experience in a digital marketing role to manager level
  • Experience in using Eloqua, Adobe Analytics and Adobe Target
  • Analytical and questioning mindset
  • PPC and SEO experience
  • Excellent time keeper, with ability to juggle multiple projects
  • Selfmotivating with strong ability to work both on independent projects and projects involving many stakeholders
  • Proven experience of hitting digital channel KPIs
  • Passion for digital marketing
  • Ability to communicate ideas clearly, effectively and persuasively
  • Database development and growth including segmentation and personalisation
  • Deadline and target driven
  • Excellent verbal and written communication skills
To design and deliver successful marketing campaigns for exhibitions, conferences, awards, and digital products in line with agreed KPI's

Key Performance Indicators

  • Delivery of marketing campaigns in line with business objectives set by Marketing/Event Director.
  • Adherence to timelines and budgets.
  • Marketing KPI report.

Main Duties & Responsibilities

TEAM MANAGEMENT

  • Line manage 1 or more marketing executives working across a range of events and media products (exhibitions, digital and conferences).
  • Provide guidance, feedback and inspiration to line reports.
  • Work with line reports & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI's, event and divisional strategy.
  • Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
  • Ensure adoption and optimization of marketing technology solutions, identify training needs and ensure line reports are technically

  • The Team Builders

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Marketing Manager Full time

    The job posting is outdated and position may be filledJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsJob Alert You will be updated with latest job alerts via emailValid email field requiredSend jobsWe are looking for a Marketing Manager for a leading hospitality company based in Dubai.What will you do?Plan...

  • Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates GLMA Marketing Agency Full time

    Digital Marketing Manager Responsibilities: Developing and monitoring campaign budgets. Planning and managing our social media platforms. Preparing accurate reports on our marketing campaign's overall performance. Coordinating with advertising and media experts to improve marketing results. Identifying the latest trends and technologies affecting our...

  • Digital Marketing Manager

    2 weeks ago

    Dubai Media City, Dubai, United Arab Emirates Ya Marketing Full time

    We are seeking a talented and experienced Digital Media Marketing Manager to join our team. As a Digital Marketing Manager, you will be responsible for developing and implementing media strategies to enhance our online presence, engage with our target audience, and achieve our marketing objectives.Responsibilities:Develop and execute comprehensive media...

  • Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates ialo Events & Marketing LTD. Full time

    We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.Marketing Manager Responsibilities: Evaluating and optimizing marketing and pricing strategies. Analyzing market trends...

  • Digital Marketing

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Atlas Marketing Full time

    [Atlas honey] is searching for a talented and driven Digital Marketing Specialist to join our growing team. If you have a passion for leveraging digital channels to drive brand awareness, engage audiences, and generate leads, this is an exciting opportunity for you. As a Digital Marketing Specialist, you will play a crucial role in developing and...

  • Digital Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates ONEPRO INTERNATIONAL MARKETING MANAGEMENT Full time

    Role Overview:As a Digital Marketing Manager you will be responsible for possessing expertise in managing platform integration, tag management, and ads tracking across all paid activities. The role will involve strategizing, executing, and optimizing digital advertising campaigns to drive brand awareness, engagement, and conversions.Responsibilities and...

  • Digital Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Euphoria Marketing Management LLC Full time

    This position is for a leading advertising and digital marketing agency.The Digital Marketing Manager will manage key clients and their projects. Account management responsibilities include liaising with the clients, accepting the client brief, and briefing the creative team coordination and completion of projects on time within budget and scope. Oversee all...

  • Sales Manager for Digital Marketing

    2 weeks ago

    Dubai, Dubai, United Arab Emirates AIMS Digital Marketing Full time

    We are looking for an experienced Male or Female applicant preferably Arabic speaking with result-driven Sales Manager to join our marketing teamDigital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.We are expecting you to have at least 2 years'...

  • Digital Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Titans Global Marketing Services LLC Full time

    Overview:We are seeking a dynamic and versatile digital marketing specialist to join our team. In this role, you will be responsible for developing, implementing, and managing both digital marketing strategies and traditional marketing campaigns. The ideal candidate will have a passion for both digital and traditional marketing methods, along with a keen...

  • Executive Secretary with Marketing

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Promoters Marketing Full time

    Position Title: Executive Secretary with Marketing BackgroundPosition Overview:The Executive Secretary with a Marketing Background provides comprehensive administrative support to executives while leveraging marketing expertise to contribute to strategic initiatives and communications efforts. This role requires a unique blend of administrative proficiency...

  • Account Manager with Digital Marketing Agency

    2 weeks ago

    Dubai, Dubai, United Arab Emirates GPS Marketing Agency Full time

    GPS MARKETING AGENCY IS LOOKING FOR A _TALENTED _ Account Manager with Digital Marketing Agency experience _WHO CAN START ASAP_ Required Skills & Experience:_- Perfect English - spoken and written (Arabic or Russian is advantage);:Experience in Digital Marketing/Advertising Agency is a MUST:- THE LINKS TO THE ACCOUNTS THAT YOU HANDLED ARE A MUST:Proven...

  • Arabic Account Manager with Digital Marketing

    2 weeks ago

    Dubai, Dubai, United Arab Emirates GPS Marketing Agency Full time

    GPS MARKETING AGENCY IS LOOKING FOR A _TALENTED _ Arabic Account Manager with Digital Marketing Agency experience _WHO CAN START ASAP_ Required Skills & Experience:_- Perfect English and Arabic - spoken and written;:Experience in Digital Marketing/Advertising Agency is a MUST:- THE LINKS TO THE ACCOUNTS THAT YOU HANDLED ARE A MUST:Proven working experience...

  • Account Manager with Digital Marketing Agency

    2 weeks ago

    Dubai, Dubai, United Arab Emirates GPS Marketing Agency Full time

    GPS MARKETING AGENCY IS LOOKING FOR A _TALENTED _ Account Manager with Digital Marketing Agency experience_WHO CAN START ASAP_ Required Skills & Experience:_- Perfect English and Arabic - spoken and written;:Experience in Digital Marketing/Advertising Agency is a MUST:- THE LINKS TO THE ACCOUNTS THAT YOU HANDLED ARE A MUST:Proven working experience in social...

  • Account Manager with Digital Marketing Agency

    2 weeks ago

    Dubai, Dubai, United Arab Emirates GPS Marketing Agency Full time

    GPS MARKETING AGENCY IS LOOKING FOR A _TALENTED _ Account Manager with Digital Marketing Agency experience _WHO CAN START ASAP_ Required Skills & Experience:_- Perfect English - spoken and written (Arabic or Russian is advantage);:Experience in Digital Marketing/Advertising Agency is a MUST:- THE LINKS TO THE ACCOUNTS THAT YOU HANDLED ARE A MUST:Proven...

  • Digital Marketing Manager

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Nexus Digital Marketing Pvt Ltd Full time

    ob Position: Digital Marketing ManagerWork Exp : - 4 yearsQualification : Bachelor's or master's degree in marketing or a related fieldKey skills : Solid understanding of Business development, Team Building & management. Highly creative with excellent analytical abilities. Knowledge of SEO, SEM, SMM.Please read the below job descriptions & requirement...

  • Linkedin Lead Generator

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Call Manager Full time

    Digital Marketing Specialist (Full Time 8 Hours - Remote):Your role would be to use various strategies and tools to generate leads and drive business growth through professional networks like LinkedIn and social media plaforms.Qualification: 35 years of proven experience as a digital marketing specialist or similar role. Solid skils in SEO, Google Adwords,...

  • Marketing Industry Sales

    2 weeks ago

    Dubai, Dubai, United Arab Emirates YAZ Marketing Full time

    Job Overview:Our marketing agency is looking to hire an enthusiastic, outspoken, outgoing Sales and Business Development Manager to join our team in Dubai. You will be involved in increasing brand awareness and sales by promoting YAZ services through various channels to achieve marketing goals and sales objectives. If you love meeting new people as potential...

  • Digital Marketing Manager Jobs In Dubai

    2 weeks ago

    Dubai, Dubai, United Arab Emirates VOUS Digital Marketing Agency Full time

    Digital Marketing Manager Jobs In Dubai | VOUS Digital Marketing AgencyFor More Top Organization Jobs Click HereDescription:If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a...

  • Marketing Executive

    2 weeks ago

    Dubai, Dubai, United Arab Emirates Purpleglo experiential marketing Full time

    PurpleGlo is looking for a hands-on Marketing ExecutiveWorking at PurpleGlo:_We are looking for a team member who can make us Glo brighter If you have an easy going personality, you like to learn a lot on the job and you are taking your tasks seriously, we hope to hear from you_As a Marketing Executive for PurpleGlo, you will be at the forefront of promoting...

  • Head of Marketing

    2 weeks ago

    Dubai, Dubai, United Arab Emirates VAI Marketing Management Full time

    Roles & Responsibilities:Team Management and Development: Lead and mentor the marketing team, ensuring the provision of essential skills and resources. Cultivate a collaborative and creative team environment. Regularly assess team performance, providing constructive feedback and fostering professional growth. Identify hiring needs and recruit top talent to...