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E-Commerce and Social Media Marketing Specialist

3 months ago

Abu Dhabi, United Arab Emirates Mazrui International Full time
  • Establish e-commerce platformalong with payment gateway & deliveryprocess.
  • Handling e-commerce portal content andplan and add new categories/products.
  • Manageproduct listings, descriptions, and pricing across ecommerceplatforms.
  • Prepare monthly, quarterly andannual forecast channel reports by collecting, summarizing andinterpreting data.
  • Monitor and maintainaccurate inventory levels across multiple platforms and saleschannels.
  • Develop and implement an effectiveSEO strategy to improve website rankings, increase organic traffic,and enhance conversion rates.
  • Conduct keywordresearch and analysis to identify relevant, high-ranking keywordsthat align with our target market and industrytrends.
  • Manage and optimize paid advertisingcampaigns, such as Google Ads, social media ads, and sponsoredlistings, to drive targeted traffic and maximize return oninvestment (ROI).
  • Conduct regular competitoranalysis to identify opportunities for growth, benchmarkperformance, and differentiate our online store fromcompetitors.
  • Provide regular reports andanalysis on website performance, SEO rankings, advertisingcampaigns, and other relevant metrics to keystakeholders.
  • Collaborate with web developersto enhance/resolve technical websiteissues.

SocialMedia:

  • Handle theofficial company pages on social media platforms like Facebook,Instagram, LinkedIn, Twitter & Google Business to generateleads and entice the target.
  • Write creative anddistinctive content to publish in allplatforms.
  • Work with content creators, graphicdesigners, and other professionals to plan a successful socialmedia strategy.
  • Evaluate the outcome of onlinecampaigns through real-time metrics and relevanttools.
  • Take the initiative to understand moderntrends and social media platforms to aim at a high level of userengagement.
  • Managing and executing promotionalcampaigns.
  • Initiate WhatsApp campaigns, keeptrack of all communications and maintain clientdatabase.