Paid Search Lead

3 weeks ago


Dubai, Dubai, United Arab Emirates Equiti Group Full time

Join to apply for the Paid Search Lead role at Equiti Group .

Equiti is a pioneering fintech firm and world-class provider of multi-asset fintech products - from liquidity solutions to in-house tech hubs to online trading platforms. With over 400 global specialists in 9 languages, Equiti provides clients with access to individual, professional, and institutional brokerage services in Europe, the Middle East, and Africa.

At Equiti, we believe that financial opportunities can unlock potential for everyone, everywhere. We're on a mission to deliver accessible online trading products around the world through education and accessibility.

We see Equiti as a new breed of broker, and we are on the lookout for talented individuals who can perform and excel in a dynamic and innovative working environment. Our Performance Marketing department would like to welcome a detail-oriented Paid Search Lead in our office in Dubai.

The Paid Search Lead is responsible for planning, activating and optimizing global user acquisition campaigns. You will be working closely with our Programmatic & Social Media Manager and other members of our cutting edge in-house digital team to deliver retail client growth metrics in multiple geographies.

Responsibilities
  • Build and optimize always-on search engine marketing campaigns towards commercial KPIs through refining strategies, A/B testing and engineering cost efficiency.
  • Design and develop strategies with consideration to historical data, current market trends and regional nuances.
  • Report on and troubleshoot common campaign issues such as underpacing, creative/landing page rejections, non-functioning tags.
  • Traffic various creative formats within our ad-server to specification.
  • Leverage other technologies within Equiti's mar-tech stack such as CRM and CDP (customer data platform) to improve campaign performance.
  • Support in maintaining technology and publisher relationships and identify new partnership opportunities.
  • Support reconciliation and finance processes.
  • Strong understanding of Paid Search (Google Ads) technology, ad-serving and attribution.
  • Ability to work effectively within an integrated multi-channel (paid social, paid search, direct) team and context.
  • Ability to dive-deep in paid social media data sets and make informed changes to setups.
  • Ability to be agile in the event of changing business priorities.
  • Strong attention to detail with excellent numerical and Excel data analysis skills.
Experience Requirements
  • Bachelor's degree in a quantitative or analytical discipline a plus but not essential.
  • 4+ years' experience of buy-side campaign management either in a media agency, in-house trading desk or ad-tech company.
  • Demonstrable competency in using at least one enterprise grade Paid Search engine (Google Ads).
  • Experience managing campaigns for financial service brands or brands in other highly regulated industries is a plus.
  • Experience or a willingness to learn SQL is a plus.

Each of our offices has its special perks; be it 'no ties', free lunches, charity events, or a hybrid work policy – but whenever you walk into an Equiti office, you're sure to see a friendly face. We encourage international collaborations and always keep our eyes open to how we can do more.

Benefits
  • Competitive salary package.
  • Performance-based bonus.
  • Medical insurance coverage for employees and family members.
  • Smart working options.
  • Employee wellness initiatives.
  • Company lunch in the office.
  • Regular company events.

With energy, drive, and imagination, there's no limit to where your career can go at Equiti. With a diverse workforce and geographical spread of offices, we strongly support career development initiatives as well as provide a range of opportunities for professional and life experiences.

Equiti is an equal opportunity employer.

"Equiti" refers to a group of companies consisting of seven regulated financial services companies licensed to operate in the respective jurisdictions of their incorporation, in addition to our tech and marketing hubs. Equiti has presence in Africa, Europe, and the Middle East.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

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