Marketing Specialist

4 weeks ago

Al Ain, United Arab Emirates UNITED ARAB EMIRATES UNIVERSITY Full time

As a MarketingOfficer , you will be responsible for support in the implementationof the loyalty marketing strategy (including Brand, Acquisition,Accrual, Redemption and Customer Engagement) through business andchannel analysis, marketing performance and campaign design todeliver against the Loyalty and Digital Direct targets, namelyacquisition, revenue, active members, member engagementmetrics.


KeyAccountabilities:

Along with key stakeholders, work to solve key business andcustomer problems through defining and delivery of key campaigns,as well as delivery of the agreed overarching loyalty marketingstrategy.

Incooperation with Manager Loyalty Marketing Proactively plan andimplement key activities to support core KPI performance metrics(including acquisition, accruals, breakage, redemption, engagement,mobile app downloads and UOR) leveraging the expertise of digitalmarketing and CRMteams.

Identify and share opportunities for consideration for the use ofgroup-wide assets, with an aim to support overall delivery ofincremental business revenue and overall customer engagement /loyalty through resourceful use ofassets.

Manage the creative process for campaigns with internal andexternal agencies, to ensure campaign delivery in accordance to anagreed creative campaignbrief

Withthe line manager, identify progress cross-business initiatives tosupport growth in-line with loyalty department and digital directKPI s

Workclosely with partners, sales, products and creative teams, todevelop globally relevant and locally tailored campaigns andexperiences, with additional personalisation wherever possible andappropriate

Identify, through the use of performance, customer and insightdata, opportunities to further deepen the loyalty and PrivilegeClub brand footprint across the business and partnernetworks.

Identify the right audiences for each campaign, consideringcustomer segmentation, micro-segmentation and loyalty lifecycle.Define where it is possible and appropriate to delivertarget-oriented campaigns through comprehensive presentation andrecommendation of result and learnings to support progression andawareness of campaign performance andefforts.

Proactively track campaigns after deployment with performancemetrics across all deployed channels to achieve the most optimaloutcome by identifying areas ofimprovements.

With the Line Manager, employ a test and learn approach throughstrategies such as A/B, multi-variant, audience and subject linetesting, to continually challenge and learn from campaign activity,in order to optimise re-occurringactivity.

Close the loop on all campaigns through comprehensive presentationand recommendation of result and learnings to support progressionand awareness of campaign performance andefforts

Collaborate with the CRM and Personalisation teams to identify andplan key use cases and data models, to achieve progressive stepstoward future strategicobjectives.

Work proactively and collaboratively across the business whereappropriate in order to achieve strong working relationships. Workproactively with other key customer facing stakeholders to ensureend to end delivery for campaigns and journeys, ensuring a seamlessexecution.

Proactively manage time and priorities with management and campaignleads, ensuring blockers are raised with recommendation, in atimely manner to keep deliverables on-track and driveefficiency.

Work closely with the Loyalty campaign coordinator to ensure thecapture of all spend and promo miles budget, as well as forecastingof future spend requirement for managedcampaigns.

Work with Procurement to ensure we have the correct selection ofvendors as agreed with the Loyalty Marketing Manager and outlinedin the annual plan andstrategy.



Requirements

Asuccessful candidate willhave:

Abachelor s degreequalification

4-5 years of experience of providing support in the implementationof the loyalty marketing strategy through business and channelanalysis, marketing performance and campaigndesign.

Basic to Intermediate understanding of dashboard reporting toolse.g. PowerBI

Good understanding or enthusiasm for the airlineindustry.

Ability to understand customer data and communicate it in a conciseand relevantway.

Strongcommunication and presentationskills.



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