Manager - Social Media - Publicis Media
4 weeks ago
Publicis Groupe founded in1926 is the worlds third largest communications group. Known forits worldrenowned creativity best in class technology digital andconsulting expertise Publicis Groupe is the only one in theindustry able to best accompany its clients in their digitalbusiness transformation journey anywhere in the world. Organizedacross four Solution hubs Publicis Communications Publicis MediaPublicis Health and Publicis. Sapient outside of our top 20 marketsthe Groupe delivers innovative ideas and solutions that combine thepower of creativity and technology.
Job Description
Responsibility and Focus
- Accountable to deliver on the marketing strategy that has been putin place through creative & innovativeimplementation.
- Oversee the delivery and theactivation of all marketing campaigns across all setchannels.
- Manage the operations of the corepillars of the marketing stream which include Creative &Social.
- Work closely with the Business Leadand the rest of the streams (Data Science CRM Experience Design& Media) to support the through the content for allcommunications.
- Researches coordinates editsand integrates work from writers and designers to produce layoutsthat meet established branding and style guidelines from existingcampaigns. sources selects and creates targetedcontent.
Qualifications
Technical& Product
- Overallthe Socia Media Manager is acting as a creative gatekeeper on allthe brands social patforms.
- Overseeing thebrand being communicated accurately through the socialcontent
- Has a POV on the media omnichannelmanagement along with a media team driving a 360 experience digitaloffline on ground.
- Ability to manage budgetsand dynamically shift for best businessoutcomes
- Manage a complex launch strategyacross markets across target groups and across campaign objectives(awareness consideration conversionretention).
- Creative: Lead the daytoday on thecreative stream along with content by:
- Managing seasonal campaigns are aligned with the overall brandnarrative/storytelling.
- Optimizing brand& performance marketing creative based on learnings andperformance.
- Conducting market analysis toidentify challenges and opportunities forgrowth
- Managing the integratedcreative team and working as an hybrid creative manager who ableto:
- Research brainstorm Ideate onconcept with the creatives
- Monitor thecopywriting to ensure it is as per the brand tone ofvoice
- Provide Visual Cues (at times) to theClients brief to the creative team
- ProjectMgmt and Traffic Mgmt the day to day to ensure campaigns aredelivered on time
- Work closely withthe social exec on the publishing & community management toensure delivery of creative/content is in line with consumersentiment.
- Social: Supervise theContent exec and work closely to manage and drive conversationaround:
- Social content calendars developmentand management
- Social platforms management tofit set strategy
- Cross social platformmessaging with tone of voice and purpose taken intoconsideration
- Community managementunderstanding and the intricacies of crisismanagement
- Social listening tools and abilityto analyze sentiments and drive positivechange
People &Leadership
- Seeks othersfeedback to develop selfawareness strengths and address developmentarea.
- Is able to proactively raise issues toimprove effective team working andcollaboration.
- Is able to communicateconfidently in a clear concise and articulatemanner.
- Collaborates with stakeholders andembraces an inclusive based environment.
- Isable to make valuable contributions to discussions andbrainstorming sessions providing insight and point ofview.
- Able to build relationships quickly withothers and engages personally with peers andclients.
- Treats others with respect listens toother perspectives especially when they are different fromown.
- Able to tackle problems in a timelymanner and develop contingency plans that focus on problemresolution.
- Drives a culture of trust withPeers clients and all otherstakeholders.
Self
- Is able to takeownership for actions and deals with consequences in a maturemanner.
- Able to adjust performance based onexperiences and feedback and showcases agility andflexibility.
- Displays openness to the ideas ofothers and leverages them when beneficial for thebusiness.
- Showcases curiosity and open mindsettowards new ways of doing things.
- Is able toset high impact objectives and goes above and beyond to exceedperformance.
- Demonstrates the Growth Mindsetand is able to take ownership of personal development andgrowth.
- Capable of constructively challengingthe statusquo and takes risks to challenge internal and externalperspectives.
- Approaches situations andindividuals with honesty integrity andhumbleness.
- Displays resilience and maintainsdrives and a positive outlook when faced withchallenges.
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