Senior UX Copywriter

Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region. Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA. Position Summary As a Senior UX Copywriter at PF, you will play a pivotal role in shaping the language and communication experience of our B2B and B2C products. You will own the UX writing process from discovery to delivery, crafting clear, concise, and compelling copy that helps users achieve their goals while reinforcing PF’s brand voice. Working closely with cross‑functional teams, you’ll ensure that every word serves both user needs and business outcomes. As a senior member of the content and design team, you’ll collaborate with designers, product managers, and researchers, contribute to content strategy, and set the standard for high‑quality UX copy across PF’s B2B and B2C product ecosystem. This role offers you the chance to be a key player in PF’s mission to change living for good in the region. Key Responsibilities Content Leadership: Own the end‑to‑end UX writing process for our suite of products, including research, content design, copywriting, testing, and delivery. Set the benchmark for content clarity and effectiveness across the team by creating messaging that aligns with both company and product strategies. User‑Centered Copy: Champion customer needs by creating intuitive, helpful, and inclusive microcopy that removes friction and empowers users. Translate complex workflows and product functionality into simple, human language. Collaboration: Partner with product managers, designers, researchers, engineers, and marketing teams to ensure product copy aligns with business goals and brand voice. Lead cross‑functional content workshops and reviews to build shared understanding. Problem‑Solving Through Language: Identify user pain points that can be solved through better communication. Use research, data, and testing to refine messaging that guides, reassures, and drives action. Content Strategy: Contribute to the broader UX content strategy for PF’s B2B and B2C products, ensuring consistency of terminology across platforms. Align with other team members to deliver a unified content experience. Design System Guidelines: Play a key role in defining and maintaining PF’s UX copywriting standards within the design system, ensuring consistent voice, tone, and terminology across all products. Uphold Brand Tone of Voice: Create copy that aligns with the brand persona and solidifies the leadership position of PF in the marketplace. Iteration & Testing: Lead content iterations based on user testing, analytics, and stakeholder feedback. Test copy variations to validate clarity, usability, and conversion impact. What You’ll Bring Experience: 8+ years of experience in UX writing, content design, or product copywriting, with a proven track record of shaping language in complex digital products. Expertise in UX Writing: Strong mastery of writing for interfaces, including microcopy, error messages, onboarding flows, and calls‑to‑action. Skilled in structuring content to improve usability and accessibility. Strong Portfolio: Demonstrate your ability to carry forward a brand positioning across a variety of different touchpoints. Case studies will be expected. Strategic Thinking: Ability to see language as a design tool for solving business and user challenges. Experience contributing to product and content strategies that drive measurable impact. Collaboration & Communication: Excellent communication and facilitation skills, with the ability to influence stakeholders and explain writing decisions clearly. Comfortable presenting and defending content strategy. Execution & Autonomy: Results‑oriented with the ability to independently lead projects from concept to launch, ensuring copy is delivered on time and meets a high standard of quality. Attention to Detail: Meticulous with words, tone, and grammar—balancing creativity with precision to deliver copy that feels natural, trustworthy, and brand‑consistent. Language Skills: Complete mastery of English is essential; proficiency in Arabic writing and speaking is a strong plus given PF’s regional presence. Respect for Brand Guidelines: A proven ability to work within the brand persona through copy style, syntax choices and overall mood. Our promise to talent At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed. Property Finder Guiding Principles Think Future First Data Beats Opinions, Speed Beats Perfection Optimise for Impact No Ostriches Allowed Our People, Our Power The Biggest Risk is Taking no Risk at All Find us at: Twitter Facebook Instagram LinkedIn Glassdoor #J-18808-Ljbffr