GCC Community Manager

4 weeks ago


Abu Dhabi, Abu Dhabi, United Arab Emirates Binance Full time

Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the cryptocurrency revolution that is changing the world?

Responsibilities:
  • Develop and execute comprehensive marketing and growth strategies/campaigns to increase brand awareness, drive traffic, and generate leads.
  • Manage and optimize all digital marketing channels, including SEO, ASO, and Performance Marketing.
  • Utilize strong analytical ability to evaluate end-to-end user experience across multiple channels and customer touchpoints.
  • Analyze campaign performance metrics against goals (ROI and KPIs), adjust strategies according to results, and prepare regular performance reports to identify trends and create opportunities for improvement.
  • Measure and report performance of all digital marketing campaigns.
  • Implement and optimize growth hacking initiatives to increase user engagement and retention.
  • Formulate and execute effective go-to-market plans.
  • Work cross-functionally between the local team and central business units.
  • Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product differentiation.
Requirements:
  • Bachelor's degree in Business Administration, Marketing or related field preferred.
  • Proven experience of at least 5 years in digital marketing, user acquisition/retention, product marketing, growth marketing or a similar role, preferably in the cryptocurrency or tech industry.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Deep understanding of the MENA (GCC experience is a plus).
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Strong understanding of cryptocurrency-related terminologies and trends; a passion for the industry is a plus.
  • Strong ability to multitask and work quickly under tight daily deadlines.
  • Exceptional project management, communication, and interpersonal skills.
  • Ability to thrive in a fast-paced, result-oriented environment.
  • Fluency in English (Arabic is a plus) is required to effectively coordinate with partners and stakeholders; fluency in French is a plus.
Conditions:

・ Flexible working conditions

・ Great locations with a highly talented and international team

・ Be a part of the exciting future of the cryptocurrency revolution and work on the world's no.1 cryptocurrency exchange

About Binance

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

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