General Marketing Analyst

3 weeks ago

Dubai, Dubai, United Arab Emirates Pearson Full time

Campaign Sales Enablement Marketing Exec for Higher Education MEA

Your career opportunity

  • Campaign Sales Marketing Executive (B2B and D2C)

  • Remote-based, with occasional travel around the Gulf, Levant, Turkey, SEWA & South Africa (MEA)

  • 37.5 hours full-time

  • Reporting to: Head of Marketing

This is an incredibly exciting time to join Pearson Higher Education. We work with higher education institutions across the MEA to solve their teaching and learning challenges. Whether it's an online textbook structured around their course, a digital homework and assessment tool for their students, or help designing an online course with a focus on diversity, inclusion, and accessibility, we find solutions and support university staff to implement them.

Campaign Sales Marketing Executive for Higher Education

We are looking for a motivated, self-driven Senior Campaign Marketing Executive to develop and execute marketing campaigns to grow awareness, adoptions and sales of the Pearson Higher Education portfolio to our diverse B2B educator and D2C student target audiences, using multi-channel campaigns both digitally and offline. You will be accountable for the development and delivery of end-to-end marketing campaigns for our MEA markets, while working closely with our sales teams to drive lead generation and revenue.

Reporting to the Head of Marketing, you will actively support the Campaigns Team to deliver high-impact campaigns for our brand, products and services. With a vast portfolio, we have a busy annual campaign plan to reach, engage, convert, and retain customers. As well as supporting the campaign team, you will work closely with our product marketing team, product managers and sales teams.

This role allows for exposure to a range of marketing practices and tools, including marketing campaign planning, copywriting, and campaign performance analysis.

Your Key Accountabilities

The successful candidate will be responsible for:

  • Planning, developing, and delivering end-to-end marketing campaigns focused on awareness & lead generation across MEA.

  • Collaborating with colleagues across the business, assessing and prioritising their requests for support effectively, in line with business needs.

  • Communicating campaign purpose and content to the wider GTM team using overview decks including plans, objectives and success metrics.

  • Undertaking briefs to agencies or third parties for marketing collateral, events, promotions, and sales activity.

  • Formulating campaign content including copy creation, image assets and template design.

  • Adhering to brand guidelines and design principles when setting up emails and other collateral.

  • Confidently building campaign landing pages and web updates (AEM)

  • Understanding the Salesforce suite of products, how they operate, sync and utilising these for email builds, data segmentation and campaign management (Pardot, Sales Cloud, Marketing Cloud, Form Assembly).

  • Customer journey mapping to ensure campaign plans can be implemented successfully, with consideration for follow-on email journey sequencing.

  • Reporting and campaign performance analysis (Google Analytics, channel reports, Salesforce)

  • Understanding GDPR rules and how these relate to both B2B and D2C audiences.

  • Regular recording of monthly analytics to track customer activity from the MEA portal and social media sites and supply data and recommendations to marketing team.

  • Assistance with managing and recording marketing expenses in the system.

Qualifications and skills

The successful candidate will need to possess:

  • Experience in supporting with developing and delivering multi-channel marketing campaigns & lead generation.

  • Strong copywriting and proofing skills, as well as a good eye for creative and design.

  • Experience with CRM and email systems - Pardot, Marketing Cloud and Salesforce would be advantageous.

  • Experience in building customer journeys.

  • Knowledge and experience of digital marketing channels and tactics – such as email, social, paid media, SEO, third-party advertising and blogging.

  • Exceptional levels of organisation and attention to detail.

  • Confidence in communicating with a range of teams, stakeholders, and colleagues at all levels.

  • Confidence and experience with learning new systems and platforms such as content management systems.

  • A positive and proactive attitude with results driven mindset, with the energy and resilience to make things happen.

  • A willingness to continue developing marketing knowledge and skills, to stay up-to date with the latest industry tools, tactics, and developments.

  • Ability to work effectively within a team environment that consists of a variety of cultures and backgrounds.

Desirable:

  • Experience of the HE Sector.

  • Experience of both B2B and D2C marketing campaigns.

  • English fluency, Arabic is an advantage.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Higher Education

Schedule: FULL_TIME

Workplace Type: Hybrid

Req ID: 17923

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