Marketing Manager

2 weeks ago


Dubai, Dubai, United Arab Emirates Kayzin Recruitment Full time

We are looking for a strategic Marketing Manager to lead our clients organization's marketing efforts. This role is pivotal in shaping our brand, driving growth, and enhancing our market presence. The successful candidate will spearhead all marketing activities, manage a talented team, and collaborate with various departments to deliver a unified and impactful marketing strategy that aligns with our business goals and customer expectations.

Key Responsibilities:

  1. Develop and implement a comprehensive marketing strategy to boost brand awareness, engagement, and revenue.
  2. Define and maintain the brand's voice and positioning across all platforms.
  3. Identify and capitalize on new market opportunities to drive business growth.
  4. Lead, mentor, and manage a team of marketing professionals, fostering a collaborative and high-performing environment.
  5. Recruit, onboard, and evaluate marketing team members.
  6. Set clear objectives, key performance indicators (KPIs), and performance benchmarks.

Campaign Management:

  1. Oversee the planning, execution, and optimization of multi-channel marketing campaigns.
  2. Ensure alignment of all campaigns with brand goals and target audiences.
  3. Manage and allocate the marketing budget efficiently to maximize ROI.

Market Research & Analysis:

  1. Conduct market research to understand customer behavior, competitive landscape, and emerging trends.
  2. Analyze data to evaluate the effectiveness of marketing strategies and make data-driven adjustments.
  3. Monitor market trends and customer feedback to adapt marketing efforts proactively.

Brand Development & Positioning:

  1. Strengthen the company's brand identity through consistent messaging and storytelling.
  2. Ensure brand consistency across all communication channels and materials.
  3. Collaborate with product and sales teams to align marketing initiatives with business objectives.
  4. Lead digital marketing efforts, including SEO, SEM, social media, email, and content marketing.
  5. Stay updated with the latest digital trends and integrate new technologies into the marketing strategy.
  6. Partner with sales, product, and customer service teams to ensure cohesive marketing strategies.
  7. Support sales with relevant materials, presentations, and campaign backing.
  8. Play a key role in product launches by developing strong go-to-market strategies.

Stakeholder Management:

  1. Report on marketing initiatives and performance to senior leadership.
  2. Present marketing strategies and insights to internal stakeholders to ensure alignment with business goals.

Public Relations and Partnerships:

  1. Manage media relations, PR campaigns, and strategic partnerships to enhance brand visibility.
  2. Build relationships with influencers, agencies, and strategic partners to amplify marketing efforts.

Key Skills and Qualifications:

  1. Experience: 5+ years of marketing experience with a proven track record in leadership roles. Experience in both B2B and B2C marketing is advantageous.
  2. Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
  3. Real estate / property development industry experience is essential.

Skills:

  1. Exceptional leadership and team management skills.
  2. Proficiency in digital marketing, social media, and analytics tools.
  3. Strong understanding of market research and consumer behavior.
  4. Excellent communication, presentation, and negotiation abilities.
  5. Data-driven with a strong focus on tracking and reporting campaign performance.
  6. Creative thinker with a knack for innovation and change management.
  7. Effective budget management skills with a focus on maximizing ROI.

Please note only suitable candidates will be contacted.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Art/Creative

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