Senior Specialist

4 days ago


Dubai, Dubai, United Arab Emirates Dubaicareers Full time
Senior Specialist - Advertising and Promotion

Join to apply for the Senior Specialist - Advertising and Promotion role at Dubai Careers - A Smart Dubai Initiative .

  • Construct promotional activities and communication via fairs and events.
  • Provide recommendations of new tactical Marketing initiatives to the Advertising and Promotion Manager and oversee integration into Marketing Campaigns, to make RTA Marketing campaigns unique.
  • Maintain accurate, up-to-date information about the projects that are handled.
  • Follow up with the media and advertising agencies in order to ensure on time delivery as per the required quality standards.
  • Coordinate with related Advertising Agencies by providing them with a brief of the job and with all related information (scripts, pictures, dimensions, etc).
  • Review the preparation and distribution of electronic, written, and verbal information to inform employees of project progress and related issues and risks.
  • Assist in the implementation of promotional campaigns.
  • Evaluate the artwork made by the companies and present the result to the senior management for approval.
  • Identify bottlenecks with existing processes of planning and executing Marketing Campaigns.
  • Plan and design promotional campaigns for all agencies.
  • Identify key performance indicators and develop cost/benefit reports to measure the benefits of Marketing Campaigns.
  • Analyze and improve business processes, services, and internal and external customer and RTA users' satisfaction level.
  • Stay up-to-date on new and emerging technologies and their probable utilization in RTA business environment in order to improve services, performance and achieve a high satisfaction level of customers.
  • Monitor and evaluate the effectiveness and progress of the campaigns.
  • Participate in all Marketing Campaigns' Executions assigned, ensure compliance with the Advertising and Promotion plan, and ensure target business benefits are being obtained.
Qualifications
  • Bachelor in Business Administration / Marketing from a recognized University/Masters preferred with 8 years of experience in Media.
  • Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
  • Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
  • Innovative problem-solver who can generate workable solutions and resolve complaints.
  • Exceptional listener and communicator who effectively conveys information verbally and in writing.
  • Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
  • Computer-literate performer with extensive software proficiency covering a wide variety of applications.
  • Resourceful & flexible team player who excels at building trusting relationships with customers and colleagues with ability to effectively prioritize and juggle multiple concurrent projects.
Job Category : Marketing, Promotion and Events
Advertiser : Roads and Transport Authority
Department : Marketing & Corporate Communication
Educational-level : Bachelor
Required Nationality : All Nationalities (Priority for UAE National)
Monthly Salary : Unspecified
Schedule-Time : Full time
Job Posting : 25/02/2025
Unposting Date : 27/03/2025
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industries : Government Administration #J-18808-Ljbffr

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