Senior Specialist
4 days ago
Join to apply for the Senior Specialist - Advertising and Promotion role at Dubai Careers - A Smart Dubai Initiative .
- Construct promotional activities and communication via fairs and events.
- Provide recommendations of new tactical Marketing initiatives to the Advertising and Promotion Manager and oversee integration into Marketing Campaigns, to make RTA Marketing campaigns unique.
- Maintain accurate, up-to-date information about the projects that are handled.
- Follow up with the media and advertising agencies in order to ensure on time delivery as per the required quality standards.
- Coordinate with related Advertising Agencies by providing them with a brief of the job and with all related information (scripts, pictures, dimensions, etc).
- Review the preparation and distribution of electronic, written, and verbal information to inform employees of project progress and related issues and risks.
- Assist in the implementation of promotional campaigns.
- Evaluate the artwork made by the companies and present the result to the senior management for approval.
- Identify bottlenecks with existing processes of planning and executing Marketing Campaigns.
- Plan and design promotional campaigns for all agencies.
- Identify key performance indicators and develop cost/benefit reports to measure the benefits of Marketing Campaigns.
- Analyze and improve business processes, services, and internal and external customer and RTA users' satisfaction level.
- Stay up-to-date on new and emerging technologies and their probable utilization in RTA business environment in order to improve services, performance and achieve a high satisfaction level of customers.
- Monitor and evaluate the effectiveness and progress of the campaigns.
- Participate in all Marketing Campaigns' Executions assigned, ensure compliance with the Advertising and Promotion plan, and ensure target business benefits are being obtained.
- Bachelor in Business Administration / Marketing from a recognized University/Masters preferred with 8 years of experience in Media.
- Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.
- Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.
- Innovative problem-solver who can generate workable solutions and resolve complaints.
- Exceptional listener and communicator who effectively conveys information verbally and in writing.
- Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.
- Computer-literate performer with extensive software proficiency covering a wide variety of applications.
- Resourceful & flexible team player who excels at building trusting relationships with customers and colleagues with ability to effectively prioritize and juggle multiple concurrent projects.
Advertiser : Roads and Transport Authority
Department : Marketing & Corporate Communication
Educational-level : Bachelor
Required Nationality : All Nationalities (Priority for UAE National)
Monthly Salary : Unspecified
Schedule-Time : Full time
Job Posting : 25/02/2025
Unposting Date : 27/03/2025
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industries : Government Administration #J-18808-Ljbffr
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