Senior Social Media Account Manager
3 weeks ago
LMTD Abu Dhabi Emirate, United Arab Emirates
This role is for a full-time embedded position within our client's offices in Abu Dhabi. The candidate must be Abu Dhabi-based and commit to working 5 days a week with our client.
The candidate will have a strong command of written and spoken English and Arabic with a track record in leading social and digital efforts for accounts within a B2B environment. Liaising directly and establishing an effective rapport with the client, the Social Media Account Manager will be expected to spend a considerable amount of the working week face-to-face at clients' offices, aiming to both service requests and ensure work is completed on time and to best-in-class standard.
Content
- Conceptualize and brainstorm ongoing social and digital content, campaigns, and initiatives for clients alongside a wider client team
- Meet with key stakeholders to take briefs, gather information, and conceptualize social media content into real posts
- Translate content from English to Arabic and vice-versa when required
- Create and edit compelling copy in both English and Arabic to form monthly content calendars, ad-hoc posts, and advertisements for social media and digital accounts
- Post content to relevant social media accounts if required
- Brief in creative requirements to design and video production team for social and digital requirements
- Conceptualized storyboards and managed video shoots for the client to supplement the content on social and digital channels. Manage the video shoot schedules, logistics, and execution
- Work directly with influencers to plan posts or campaigns and ensure content is consistent with client brand and message
- Capture, create, and post live content from events when required
- Use data, insights, and global best practices to create and update social and digital strategies for clients
- Create and update social and digital media playbooks, response banks, and guidelines
- Work alongside LMTD's paid media and analytics team to create targeted local, regional, and global paid media and digital advertising strategies
- Create and present to clients a reporting template and structure and manage its completion from start to finish with buy-in and contribution from all relevant departments
- Work with the OCM team to create community management processes that satisfy client targets, developing crisis management plans and contingencies to support
- Actively grow and educate employees' knowledge of social media to ensure new trends and best practices are being followed
- Attend client meetings and be the gatekeeper of social and digital for their online presence
Account Management
- Liaise with client representatives daily through email, phone calls, and face-to-face meetings
- Professionally and effectively present monthly reports, campaign strategy, and data to clients
- Complete monthly account progress trackers including but not limited to post numbers, paid media spend, account budget, and invoices
- Own the project management tools and provide visibility to clients
- Follow up on invoicing and finance requests when necessary
Work Schedule
- Required to work from client offices in Abu Dhabi for 5 working days/week, following client working hours and exceeding if the client has requirements to meet KPI's
- Certain days where coordination is required could be worked from LMTD offices in either Dubai or Abu Dhabi
- Attend client events during working hours and weekends (when required) for gathering and posting content
Experience, Education, and Skills:
- 5-7 years of relevant account management/oversight experience in a marketing/digital agency or consultancy
- A Bachelor's degree (Major in Marketing/Communication preferred)
- Familiarity with Google Apps, Slack, Brandwatch, and Hootsuite is strongly preferred
- Time management, communication, and organization are your biggest strengths
- A strong team ethic is essential
- A natural leader and energizer within the business
- Planning, tracking, and managing client financials is never a daunting task
- Arabic proficiency is a plus
- UAE driving license is essential
- Mid-Senior level
- Full-time
- Advertising and Strategy/Planning
- Advertising Services
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