Marketing Specialist

6 days ago


United Arab Emirates Globalization Partners International Full time

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

The ideal candidate will have at least 3-4 years of experience in Search Engine Optimization (SEO) and Pay Per Click (PPC) as well as strong written and verbal skills. The candidate should also be results-driven, task-oriented, and organized. The Global SEO/PPC Specialist will be responsible for developing, implementing, and launching SEO, SEM, Link Building, and PPC Campaigns for various clients in different languages and markets. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, SEOmoz, Bing, Yahoo, and other SEO Tools.

Duties:
  • Implementation of Global SEM campaigns and Content strategies
  • Implementation of organic SEO tasks including on-page and on-site optimization
  • Manage link building strategy and high-quality backlinks campaigns
  • Help create Multilingual SEO/PPC strategies for clients including extensive keyword research and analysis
  • Manage and optimize Multilingual PPC campaign components including keyword strategy, geographic settings, bid prices, cost per conversion, cost per click, etc.
  • Assist in reviewing Search Engine Marketing campaigns and optimizing under-performing listings
  • Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
  • Conduct keyword research with CPC estimates and develop quality keyword list
  • Assist the content development team with content creation and blogging
Requirements:
  • Strong written and communication skills in English
  • Strong experience with Google AdWords and pay-per-click advertising
  • Strong experience with Google Analytics
  • Strong experience in Organic SEO (on-page and on-site optimization)
  • Knowledge of Global Search Engines and Multilingual SEO in different languages
  • Experience in multilingual keyword research and strategy
  • Strong knowledge of search ranking criteria
  • Solid experience with link building campaigns
  • Knowledge of Social Media and Digital Marketing
  • Knowledge of HTML and CSS
  • Excellent verbal and written communication skills and ability to write technical documentation and blog posts
  • Ability to manage details, overall flexibility, and efficient work habits
  • HubSpot experience is preferred
Education/Experience:
  • Bachelor's degree in Information Technology or Computer Science
  • 3-4 years experience specializing in Search Engine Marketing and Optimization
Company Industry:
  • Other
Department / Functional Area:
  • Marketing
  • Brand Management
  • Marketing Research
  • Digital Marketing
Keywords:
  • Marketing Specialist
  • Manufacturing
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