Corporate Communications Lead, CEMEA

4 weeks ago

Dubai, Dubai, United Arab Emirates Apple Inc. Full time

Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing, and buzz marketing. We're looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility and we work together to foster a culture where everyone belongs and is inspired to do their best work.We are seeking a Corporate Communications leader to drive strategy, planning, and execution of our communications programs and initiatives in the CEMEA region. This is a hands-on media relations leadership role, working day-to-day with the team to engage with media and tune in to what is happening locally to ensure our messages are accurately delivered in the appropriate depth and scale, to the right audience at the right time. The Lead is expected to work collaboratively with other critical functions - Product Marketing, Marcom, Sales, Retail, Government Affairs, Legal, and Services to articulate and craft our narrative, lead launch and momentum planning, and drive alignments in ecosystem storytelling. In this role, you'll be leading & inspiring a team of PR Managers across different markets, who will champion our products, software, services, and our corporate identity and seek innovative ways to keep our core messages at the heart of the customer conversation. This role will partner closely with colleagues in our headquarters to align on messaging, product positioning, and global initiatives while also defining, planning, and executing local initiatives to address region-specific insights.DescriptionStrategically plan and execute public relations initiatives supporting products, software, services, and values in line with global and local priorities, insights, and challenges. Develop deep relationships across Apple, incorporating broader priorities into the planning and delivery of communications initiatives. You'll work collaboratively with other critical functions: Product Marketing, Marcom, Sales, Retail, Government Affairs, Legal, Services, and People to articulate and craft our narrative, lead launch and momentum planning, plan and deliver executive visits, drive ecosystem storytelling, and thread our values story throughout.Use outstanding knowledge of the local media landscape to broaden and deepen our connections with consumer, lifestyle, technology, business, and trade outlets, as well as emerging media. Identify and capitalize on new opportunities to deliver quality coverage and earned media outcomes. Identify new and creative ways to reach influential media, develop/localize relevant content, and share Apple's story in innovative ways. Support the broader business and leadership teams through crisis management, internal communications, and providing communications counsel to other local leaders where required. Stay on top of key coverage and ahead of the news agenda, keeping the wider local and worldwide teams up to date on what's going on in your markets. Manage and respond to day-to-day press inquiries and update media on the latest Apple news. Manage and handle distribution of PR materials and resources, provide context and recommendations on localization needs. Coordinate key press briefings, press tours, attendance at special events, compile coverage, and report on results. Handle crisis and other reactive PR situations with poise, knowing when and how to respond to media inquiries; diffuse rumors, and resolve conflicting messages. Proactively identify and raise potential public issues that may impact Apple. Define and deliver product seeding programs to support launches, momentum campaigns, and content reviews. Identify new opportunities and handhold media to ensure a seamless experience.Minimum QualificationsExtensive experience in PR. This might include roles in PR agencies or corporate PR departments.Experience working for or with a global organization in both consumer and/or corporate PR capacity; consumer technology and lifestyle markets are preferred.Proven ability to understand business challenges and formulate effective communications strategies that support the audience needs and business goals.Experience working across multiple markets, managing multi-cultural teams.Ability to travel.Preferred QualificationsExperience in issues management and navigating complex regulatory environments.Ability to inspire and motivate the team to do the best job of their lives and to create an inclusive and collaborative environment.Passion for consumer technology as well as having a deep understanding of the local media landscape and social media space.Excellent oral, written, and presentation skills in English.Ability to think creatively and strategically, to continually prioritize and multi-task in a dynamic, creative, energizing environment.Highly collaborative with extraordinary social, influencing, and relationship-building skills.Proactively build and maintain relationships with key media, resulting in maximum opportunity for coverage.Ability to build effective teams that apply their diverse skills and perspectives to achieve common goals.#J-18808-Ljbffr

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