Technical Marketing Specialist

1 week ago


Sharjah, Sharjah, United Arab Emirates Innovations Group UAE Full time

Responsibilities:

  • Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
  • Conduct market research on keywords, consumer trends, and competing brands.
  • Analyzing and interpreting research and analytic data to inform the marketing strategy.
  • Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
  • Implementing PPC advertising campaigns and SEO best practices.
  • Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
  • Managing and adjusting PPC budgets to ensure maximum ROI for paid adverts.
  • Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices.
  • Generating performance reports and analytics for presentation and review.
  • Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices.
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