Senior Offline Media Planner

3 weeks ago


Dubai, United Arab Emirates Expertise Recruitment Full time
  • Develop andimplement comprehensive offline media plans that align with clientsmarketing objectives andbudgets.
  • Conductthorough market research and analysis to identify target audiencesmedia consumption habits and competitivelandscape.
  • Evaluateand select appropriate offline media channels including TV radioprint outdoor and direct mail to maximize campaigneffectiveness.
  • Collaboratewith clients account managers and creative teams to ensure seamlessintegration of media strategies with overall marketingcampaigns.
  • Negotiateand secure media placements rates and added value opportunitieswith mediavendors.
  • Monitorand optimize media performance providing regular reports andinsights to clients on campaign effectiveness andROI.
  • Stayuptodate with industry trends emerging media opportunities and bestpractices in offline mediaplanning.
  • Mentorand guide junior media planners fostering a culture of learning andprofessional development within theteam.



Requirements
  • Bachelorsdegree in Marketing Advertising Communications or a relatedfield.
  • Minimumof 3 years of experience in offline media planning within a mediaagencyenvironment.
  • Proventrack record of developing and executing successful offline mediacampaigns for diverseclients.
  • Stronganalytical skills with the ability to interpret data and makeinformeddecisions.
  • Excellentnegotiation and communicationskills.
  • Proficiencyin media planning tools andsoftware.
  • Abilityto manage multiple projects and deadlines in a fastpacedenvironment.
  • Knowledgeof the UAE media landscape and cultural nuances is highlydesirable.
  • Fluentin English. Arabic is a plus.



Bachelor's degree in Marketing, Advertising, Communications, or arelated field. Minimum of 3 years of experience in offline mediaplanning within a media agency environment. Proven track record ofdeveloping and executing successful offline media campaigns fordiverse clients. Strong analytical skills with the ability tointerpret data and make informed decisions. Excellent negotiationand communication skills. Proficiency in media planning tools andsoftware. Ability to manage multiple projects and deadlines in afast-paced environment. Knowledge of the UAE media landscape andcultural nuances is highly desirable. Fluent in English. Arabic isa plus.

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