Business Analyst, Middle East and Africa
1 week ago
The role's mission is to support regional strategy, plans, and key initiatives, with a focus on managing research insights and data analytics across the region.
Description
- Work with external and internal data sets to support business needs and develop insights.
- Share and present insights and findings to key stakeholders and leadership.
- Collect, organize, and analyze large datasets to identify trends and patterns.
- Develop and maintain dashboards, reports, and visualizations for key stakeholders.
- Collaborate with cross-functional teams to understand business needs and data requirements.
- "Data as a Service": be the primary point of contact, go-to person, and trusted partner for all research and data insights related needs in MEA.
- Analyze market trends, customer behavior, and industry developments to provide actionable insights.
- Translate complex data into clear, actionable insights that drive strategy and decision-making.
- Develop customer personas, journey maps, and segmentation models to enhance understanding of target audiences for base management activities.
- Aggregate data from partners across the region to assess performance and develop insights (e.g., affordability programs).
- Track key performance indicators (KPIs) to evaluate the success of campaigns, strategies, and initiatives (e.g., ROAS, ROI).
- Lead the engagement with WW research team to obtain relevant market intelligence and insights in MEA.
- Provide sales and cross-functional teams with research and insights on demographics, macroeconomic and market data.
- Produce a quarterly market share summary report with market share trends, insights, and opportunities.
- Benchmark country opportunities and performance from different angles: market shares, wealth metrics, base evolution, upgrade cycles, key mega trends, pre-paid vs post-paid customers evolution, payments landscape, in-house share trends.
- Run regular opportunity sizing studies at LOB/country/regional level.
- Engage with other WW hubs to assess data-driven best practices that could be implemented in the region.
Minimum Qualifications
- Minimum of 7 years experience in a Business or Data Analytics role, ideally in a Business Development, Strategy, Consulting or Data Science / Analytics practice.
- Strong Excel knowledge with deep modeling capabilities.
- Proficiency in data visualization tools (Tableau, or equivalent).
- Experience in data analytics roles in Digital, Affordability or CVM/ Base Management would be a plus.
- Knowledge of SQL for querying databases is a plus.
- Experience with statistical tools, programming and machine learning (e.g., Python, R) is a plus.
- Excellent problem-solving skills and attention to detail.
- Ability to communicate complex findings in a clear and concise manner.
- Strong presentation and communication skills.
- A team player that can easily interact across local and central teams.
- Fluency in English.
Preferred Qualifications
- Bachelor's degree in Statistics, Data Science, Mathematics, Computer Science, Economics, Engineering, or a related field.
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