Merchandising Manager
2 weeks ago
Responsibilities:
- Develop comprehensive retail merchandising strategies aligned with company objectives and market trends.
- Analyze consumer behavior, competitive landscape, and industry insights to identify opportunities for enhancing product visibility and sales performance.
- Planogram Development and Implementation:
- Design and implement effective planograms to optimize product placement, assortment, and shelving within retail stores.
- Collaborate with cross-functional teams including sales, marketing, and product development to ensure alignment of planograms with brand objectives and product positioning strategies.
- Oversee the creation and implementation of visually appealing displays, signage, and promotional materials to attract customers and drive sales.
- Ensure consistency in brand representation and messaging across all retail touchpoints.
- Inventory Management:
- Monitor product availability and stock levels in retail stores to ensure timely replenishment and minimize out-of-stock situations.
- Collaborate with supply chain and logistics teams to optimize inventory management processes and minimize excess inventory.
- Training & Development:
- Provide training and guidance to retail staff on merchandising best practices, product knowledge, and brand guidelines.
- Conduct regular performance evaluations and provide constructive feedback to drive continuous improvement.
- Performance Analysis & Reporting:
- Track and analyze key performance indicators (KPIs) related to merchandising effectiveness, sales performance, and market share.
- Generate actionable insights and recommendations based on data analysis to drive informed decision-making.
Desired Candidate Profile:
- 6-8 years of relevant experience in managing a merchandising team of 80-100 merchandisers.
- 10-15 years of experience in FMCG sales with experience in managing a big 60-100 merchandising team is also suitable for this position.
- Only candidates having GCC experience may apply.
- Only candidates from FMCG Retail background may apply.
KPIs:
- Trade Execution Effectiveness
- Planogram Adherence
- Product Placement and Visibility
- Trade Inventory Management
- Visual Merchandising Effectiveness
- Visibility Market Share & Brand Performance
- Promotion ROI
- Team Performance and Development
- Proven experience in retail merchandising
- Strong analytical skills
- Proficiency in merchandising software and tools (e.g., planogram software, retail analytics platforms)
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