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Digital Marketing amp Communications Manager
3 weeks ago
Marketing
Location(s)Dubai Dubayy United Arab Emirates
The OpportunityTheDigital Marketing & Communications Manager will beresponsible for attracting and engaging clients using data drivenmarketing and communications techniques. This role contributes topositioning CBRE as the firm of choice in each of our segments andkey markets in the MENA region with a focus on the UAE and SaudiArabia. To realise this ambition this role supports the marketingand communications team in providing leadership and direction inthe development of dynamic campaigns communication programmes andmarketing strategies driven by data insight.
Additionally the role oversees many aspects of thecontent delivery campaign development and implementation as well asROI and follow up to support the teams marketing strategy. In thisrole you will lead the charge for creating and delivering excitingnew digitally integrated endtoend programmes designed to improvethe firms position in the market enhance client relationships anddrive revenue opportunities as well as for educating and embeddingprocess to support the use of greater digital channels.
Key Tasks
Content & digital channels
- Leading the content strategy executionthrough digital channels by elevating and expanding our digitalmarketing approach including managing the regional editorialcalendar to ensure a pipeline of content aligned to strategicpriorities.
- Planning measuring and managingdigital marketing campaigns in line with the firms businesspriorities including implementing SEO SEM and PPC strategies forlead generation tracking performance via Google Analytics metricsand providing reports.
- Managing the firmsregional websites and social media accounts including LinkedInTwitter Instagram and Facebook.
- Using digitalplatforms to set up campaigns on LinkedIn Twitter and Instagram aswell as analyzing performance for optimization.
- Writing and proofreading creative copy to enhance ourclients experience and engagement including creating clientmailings managing distribution and reporting on engagementstatistics.
- Planning and delivery of webinarspodcasts videos animations and other digital content.
Tracking & Monitoring
- Tracking monitoring and assessing engagementperformance of regional content using data to identify bestpractice and areas for improvement and reporting on ROI.
- Define KPIs to track and analyze digital channels andimplement optimizations.
- Identify trends andinsights to optimize digital channel performance.
General marketing and communications
- Liaise with other regional digitalmarketing teams across the CBRE network to ensure alignment andcoordination in MENA
- Managing the productionof assets or marketing materials to support regionalcampaigns
Our ideal person is someone who:
- Has acquired a Bachelorsdegree or equivalent from fouryear college or university and aminimum of three to four years of related experience and/ortraining (preferred)
- Possesses excellentunderstanding of digital marketing concepts and bestpractice
- Has extensive experience with B2Bsocial media platforms and tools like: Facebook Ads Google AdWordsAdvance Web SEM Rush SEO CMS (i.e. Sitecore)
- Has accrued skills and experience in digital contentcreation
- Can demonstrate a strong knowledgeof web analytics tools (Google Analytics)
- Hasproven experience of working in B2B marketing team.
- Is able to communicate effectively in English bothverbally and in writing with fluency in Arabic or another languagebeing highly advantageous
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