Trade Marketing Specialist
4 weeks ago
The trade marketing specialist IMEA role isto analyses the market tendency (potential/ trend/need/ sell outs)putting in correlation with the sales out to measure the lostpotential and the future source of business.
TheAnalyst/trade marketing specialist support sales and the marketingteam with creating tools for the sales team organize launching planof new product with adapted promotion plan and trainings to thesales and marketing team accordingly over IMEA(Africa/India/GCC)and adapt the marketing strategy centrally andlocally by supporting the Distributors / Business Developers fromthese different countries to develop the business through themarketing mix (Products Pricing Promotions Placement) and theimplementation of the marketing tools (Loyalty programs PromotionsSelling Tools etc) in coordination with the marketing and salesdirectors. Mapping of the countries covered looking for data mixand potentiality market analysis in a nutshell are expected.
The role
Reporting to theSenior Marketing Manager :
AnalystPlanning & Strategy
To define IMEA TradeMarketing plan (yearly & longterm) with the BU andpartners
To define local annual Trade Marketingplan for each market
To structure thepotentialities per family product (multicategory opportunities/high brands priorities development)
Screening ofthe distribution channel on each area to ensure an efficientpenetration rate on all category (BtB/Foodservice)
To share and align plans with marketingand sales
Define potential and target for eachbrand
Improve the LoyaltyProgram
Analyse the success andlosses
Analyse the sales feedbacks followingactivations
Evaluate annual performance of theprogram (ROI business impact) and issue recommendations to improveit
Trade marketing Support Commercial &Pastry Activities
Frame the vision andproblematic of the market and develop tools adapted to it(promotion)
Sales tools (sales books productdescriptions marketing sheets etc) for daily commercialactions
Promotions carried out in various markets(recipe layouts specific booklets gift ordering gift developmentetc)
Involve in the Trade shows driven by themarketing
Competition Intelligence/ competitorsurvey
Pricing Recommendations
Trade Marketing Productinformations
Adapt with the operation and thesupply all the problematic link with import and export (labelling/range/ packaging)
To Work Closely / Collaboratewith Marketing team based inHO
Requirements
Fluent in English additionallangues is a plus
3 years in a similar role withUAE experience
Expert on Excel Word PPT.Knowledge of Indesign and Ilustrator is aplus.
Salesforce Power BI Showpad knowledge is aplus
Strong understanding of the marketing mix(Product launches Pricing Promotions Customer loyalty programsCompetition monitoring etc)
Strong understandingof the Food service environment
RemoteWork :
No
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