BD Market Research Intelligence Lead

2 weeks ago

Dubai, Dubai, United Arab Emirates Pharmascience Inc. Full time
BD Market Research Intelligence Lead (UAE-Dubai)

We are seeking a dynamic and ambitious BD Market Research Intelligence Lead to join our team. As one of the leading Canadian companies in the region, Pharmascience is looking for a BD Portfolio Lead who will support the dynamics of our growing portfolio in various activities including market data analysis, industry trends reporting, business performance assessment leading to accelerated portfolio expansion and maximized market performance.

He/she should demonstrate a high level of agility and knowledge in pharmaceutical marketing (with updated knowledge on the latest industry trends globally & regionally), demonstrated organizational & analytical skills, and excellent communication skills to facilitate collaboration between different cross-functions and efficiently facilitate accelerated growth.

Responsibilities:

  • Market Research: Conduct & report market research to identify trends, potential opportunities, competitor activities, and customer insights to help guide portfolio and marketing strategies.
  • Data Analysis: Track and report on existing portfolio performance metrics; use insights to optimize marketing efforts, generate monthly reports on key brands in market performance across key markets.
  • Business Planning: Contribute to the preparation of the long-term business strategy through conducting market analysis and financial forecasting, identify growth opportunities and potential risks to support strategic decision-making. Collaborate with cross-functional teams to align business objectives with financial and operational planning.
  • Marketing Plan and Budget Management: Track and report annual marketing plans aligned with business objectives, communicate the marketing budget progress with different cross-functional teams. Monitor marketing performance metrics and communicate recommended strategies as needed.
  • Co-Developing Business Cases for New Product Launches: Conduct market research and feasibility studies for new product launches. Develop business cases, including financial projections and competitive analysis, to support rational investment decisions. Optimize the product portfolio mix by assessing performance and identifying areas for expansion or rationalization.
  • Project Coordination: Organize timelines, communicate project milestones, and collaborate with cross-functional teams to ensure the timely completion of projects.

Skills, Knowledge and Abilities:

  • Extensive knowledge of the pharmaceutical industry dynamics and trends in the MEA markets, with the ability to project conclusions.
  • Strong analytical & planning skills.
  • Confident to suggest and present new ideas supported with analytical evidence.
  • Strong business acumen with preferred experience in new product launches.
  • Strong personal drive, enthusiasm, and self-motivation.
  • Demonstrated expertise in tactical planning, new launches, and pharmaceutical product promotion.
  • Excellent interpersonal, organizational, and presentation skills.
  • Demonstrated ability to lead and develop a high-performance team.
  • Spoken and written fluency in English and Arabic, additional language is an asset.
Qualifications

Education:

Bachelor's degree in Marketing or related field.

Experience:

Required: Minimum 3 years of experience in marketing/finance, preferably within the pharmaceutical or healthcare industry (experience in generics is a plus).

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