Marketing and Communication Manager
3 weeks ago
Implementing Marketing Plan and Budget for the Facility:
Support in the planning of marketing strategies for the Entity and implementation of all marketing strategies in the Entity. Implement promotional plans for facility staff/customers to guarantee a steady stream of customers, especially during off-peak periods. Allocate and control the marketing budget across internal and external sponsorship, profiling, and advertising costs. Review and approve subordinate budget inquiries when required. Implement the marketing and communication strategy to meet academic and clinical objectives, including the advertising and media plan.
Conducting Market Research:
Evaluate products, prices, and services to maintain the highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion, and services. Identify market needs by conducting market research activities to understand customer needs, priorities, and aspirations. Manage and oversee the production of marketing collateral and other communication material for marketing and customer attraction.
Coordinating Events:
Coordinate continuous promotional programs, conventions, and meetings. Ensure these events are well attended and organized. Implement brand positioning, including market activities and forecasting. Maintain up-to-date competitor information to ensure the facility retains its competitive edge in the marketplace. Responsible for the coordination of communication programs.
Marketing, Managing, and Communicating the Facility Brand:
Communicate the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients. Coordinate with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff, and events. Direct and oversee all marketing projects and serve as the main project manager when required. Manage the production of facility promotional items and gifts. Drive the implementation of the annual calendar of marketing and promotional events and activities. Develop ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of the facility. Represent the facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner. Identify and establish an appropriate community engagement program in the UAE and in key international markets. Develop key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas). Develop and monitor the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility.
Required:
6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experience.
Desired:
Experience in a large healthcare facility.
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