Senior Marketing Campaign Specialist
3 weeks ago
Direct message the job poster from Trip.com Group
Regional Talent Acquisition Partner- EMEAAbout the Company:
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.
About the Role:
- Work closely with internal and external parties to plan, implement and manage marketing campaigns, with content management system and tracking tools.
- Analyze marketing data such as campaign results, conversion rates, traffic to help shape future effective profitable strategies and making recommendations for improvements.
- Produce reports regularly and discuss ways to achieve better efficiency; produce and share campaign results with internal stakeholders to gain an understanding on scalability.
- Create wide range of different marketing materials by working closely with headquarter to oversee copywriting, design, layout, attractive social media content, video shooting and other promotion materials.
- Manage digital and social media strategies such as Facebook, Content Marketing, Instagram, VK, YouTube, Blogs, EDM, App pushes.
- Ensure high quality localization of UI/UX, marketing campaigns, translations, and ensure compliance with global brand strategy and corporate identity.
Requirement:
- At least 3 years' experience in Marketing and Digital Marketing, preferably with travel/e-commerce experience.
- Have a strong understanding of the local travel market landscape and competitors.
- Successful growth case in campaign planning.
- A creative-thinker. Hands-on and Get-it-done mindset.
- Able to multi-task and pay attention to detail.
- Strong communications, presentation and analytical skills.
- Results-driven, ambitious and able to work independently and adapt quickly to changing situations.
- Good knowledge of technology and web trend.
- Knowledge on Adobe Illustrator, Photoshop, and Standard Graphic & Animation program shall be an advantage.
Why Trip.com Group
- We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
- Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions.
- Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact.
- We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
- We encourage flexible work arrangement.
- Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.
- Mid-Senior level
- Full-time
- Marketing, Other, and Strategy/Planning
- Industries: Travel Arrangements
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