Senior Media Buyer
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Company Description
Alliance Capital Properties is a Dubai-based real estate firm that helps buyers, sellers, and investors unlock opportunities in the city’s dynamic property market. The company specializes in luxury homes, off-plan developments, and strategic property investments, combining deep local market knowledge with a personalized advisory approach. Its services cover buying, selling, and off-plan property needs, with a strong focus on the luxury segment. Alliance Capital Properties is dedicated to delivering trusted guidance, premium opportunities, and a smooth client experience from enquiry to acquisition, enabling clients to make confident property decisions in Dubai.
Role Description
The Senior Media Buyer is a full-time, on-site role based in Dubai, United Arab Emirates, responsible for planning, executing, and optimizing paid media campaigns across digital and traditional channels. This role manages the end-to-end media buying process, including audience targeting, platform selection, negotiation with media vendors, and budget allocation to maximize return on ad spend. Day-to-day tasks include analyzing performance metrics, preparing campaign reports, and recommending data-driven adjustments to creative, placements, and bidding strategies. The Senior Media Buyer collaborates closely with marketing, sales, and leadership teams to ensure campaigns align with brand positioning and lead-generation goals in the luxury real estate market. The role also monitors market trends and competitor activity to refine media strategies and support continuous improvement.
Qualifications
- Candidates should possess strong Media Planning and Media Buying skills, with experience managing multi-channel campaigns and budgets.
- Candidates should possess solid Analytical Skills to interpret campaign data, optimize performance, and produce actionable insights.
- Candidates should possess Media Strategy capabilities, including audience segmentation, channel selection, and performance forecasting.
- Candidates should possess excellent Communication skills to collaborate with internal teams and external media partners.
- Experience in real estate, property investment, or luxury brands is beneficial.
- Proficiency with advertising platforms (e.g., Google Ads, Meta Ads, programmatic tools) and tracking/analytics tools is preferred.
- Demonstrated ability to work on-site in a fast-paced environment, manage multiple campaigns, and meet deadlines.
- Bachelor’s degree in Marketing, Advertising, Business, or a related field, or equivalent practical experience.
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